{"id":1346,"date":"2026-01-03T09:37:48","date_gmt":"2026-01-03T09:37:48","guid":{"rendered":"https:\/\/wordpress.zozothemes.com\/startify\/?p=1346"},"modified":"2026-08-24T05:34:20","modified_gmt":"2026-08-24T05:34:20","slug":"mely-tenyezokon-mulik-a-sikeres-crm-bevezetes","status":"publish","type":"post","link":"https:\/\/crm-marketing.hu\/index.php\/2026\/01\/03\/mely-tenyezokon-mulik-a-sikeres-crm-bevezetes\/","title":{"rendered":"Mely T\u00e9nyez\u0151k\u00f6n M\u00falik a Sikeres CRM Bevezet\u00e9s?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1346\" class=\"elementor elementor-1346\">\n\t\t\t\t<div class=\"elementor-element elementor-element-675dc71 e-con-full e-flex e-con e-parent\" data-id=\"675dc71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-97934bf e-con-full e-flex e-con e-child\" data-id=\"97934bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cdec5b3 elementor-widget elementor-widget-text-editor\" data-id=\"cdec5b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Van egy \u00e9rdekes tapasztalatom. Szinte minden c\u00e9gvezet\u0151, \u00e9rt\u00e9kes\u00edt\u00e9si igazgat\u00f3, akivel interj\u00faztam a CRM bevezet\u00e9s kapcs\u00e1n, megeml\u00edtette a t\u00e1rgyal\u00e1s egy adott pontj\u00e1n, milyen sokat tanult t\u0151lem. Ki kellett azonban jav\u00edtanom \u0151ket, hogy \u00e9n alig sz\u00f3laltam meg, \u0151k val\u00f3j\u00e1ban saj\u00e1t magukt\u00f3l tanultak rengeteget az\u00e1ltal, hogy egy \u00e9lesszem\u0171 \u00e9s megalkuv\u00e1st nem t\u0171r\u0151 megfigyel\u0151nek v\u00e1laszolgattak.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15cf1a3 e-con-full e-flex e-con e-child\" data-id=\"15cf1a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22add84 elementor-widget elementor-widget-heading\" data-id=\"22add84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">A Sz\u00fcks\u00e9glet Megnyitja az Ajt\u00f3t. A V\u00e1gy Meghozza a D\u00f6nt\u00e9st.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24ef6bf elementor-widget elementor-widget-text-editor\" data-id=\"24ef6bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A megfelel\u0151en be\u00e1ll\u00edtott CRM szoftver \u00e1ltal t\u00e1mogatott \u00e9rt\u00e9kes\u00edt\u00e9s nem az \u00e1raj\u00e1nlat technikai r\u00e9szleteire koncentr\u00e1l. Az \u00e1raj\u00e1nlatnak vajon cikksz\u00e1mot, megnevez\u00e9st, \u00e1rat, mennyis\u00e9get \u00e9s sz\u00e1ll\u00edt\u00e1si id\u0151t kell tartalmaznia vagy emellett \u00e9rdemes megism\u00e9telni benne a vev\u0151 v\u00e1gyk\u00e9nt megfogalmazott ig\u00e9ny\u00e9t? Az angol need, az a sz\u00fcks\u00e9glet, a want pedig az, ami\u00e9rt v\u00e1s\u00e1rolunk, hiszen ig\u00e9ny\u00fcnket sz\u00e1zf\u00e9lek\u00e9ppen kiel\u00e9g\u00edthetj\u00fck, de amit igaz\u00e1n akarunk, az teljesen m\u00e1s \u00fcgy. A &#8216;need&#8217; miatt k\u00e9r\u00fcnk be aj\u00e1nlatokat \u00e9s a &#8216;want&#8217; hat\u00e1rozza meg a d\u00f6nt\u00e9s\u00fcnket, nem lehet el\u00e9gg\u00e9 hangs\u00falyozni.<\/p><blockquote><p>&#8222;Amikor azt hallom: kell egy \u00fcgyf\u00e9lnyilv\u00e1ntart\u00e1s, egy feladatkezel\u0151, egy e-mail szinkron, p\u00e1r riport, tudom, hogy \u0151 val\u00f3j\u00e1ban t\u00f6bb megnyert \u00e9s kevesebb elvesz\u00edtett \u00fczletre v\u00e1gyik. Magabiztoss\u00e1gra \u00e9s kisz\u00e1m\u00edthat\u00f3bb \u00fczletre.\u201d<\/p><p class=\"quote-author\">egyik tan\u00e1csad\u00f3nk<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2220831 e-flex e-con-boxed e-con e-parent\" data-id=\"2220831\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b80ed76 e-con-full e-flex e-con e-child\" data-id=\"b80ed76\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29c0b3b elementor-widget elementor-widget-image\" data-id=\"29c0b3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/crm-marketing.hu\/wp-content\/uploads\/2026\/01\/project-image-5.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"project-image-5\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjI1NzMsInVybCI6Imh0dHBzOlwvXC9jcm0tbWFya2V0aW5nLmh1XC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wMVwvcHJvamVjdC1pbWFnZS01LndlYnAifQ%3D%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1300\" height=\"724\" src=\"https:\/\/crm-marketing.hu\/wp-content\/uploads\/2026\/01\/project-image-5.webp\" class=\"attachment-full size-full wp-image-22573\" alt=\"\" srcset=\"https:\/\/crm-marketing.hu\/wp-content\/uploads\/2026\/01\/project-image-5.webp 1300w, https:\/\/crm-marketing.hu\/wp-content\/uploads\/2026\/01\/project-image-5-600x334.webp 600w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11d40f3 e-con-full e-flex e-con e-child\" data-id=\"11d40f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ddae9c5 elementor-widget elementor-widget-image\" data-id=\"ddae9c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/startify.zozothemes.com\/wp-content\/uploads\/2026\/01\/project-image-7.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"project-image-7\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjI1NzUsInVybCI6Imh0dHBzOlwvXC9jcm0tbWFya2V0aW5nLmh1XC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wMVwvcHJvamVjdC1pbWFnZS03LndlYnAifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1300\" height=\"724\" src=\"https:\/\/crm-marketing.hu\/wp-content\/uploads\/2026\/01\/project-image-7.webp\" class=\"attachment-full size-full wp-image-22575\" alt=\"\" srcset=\"https:\/\/crm-marketing.hu\/wp-content\/uploads\/2026\/01\/project-image-7.webp 1300w, https:\/\/crm-marketing.hu\/wp-content\/uploads\/2026\/01\/project-image-7-600x334.webp 600w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53fadf0 e-flex e-con-boxed e-con e-parent\" data-id=\"53fadf0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7476c48 e-con-full e-flex e-con e-child\" data-id=\"7476c48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ef1c1a2 e-con-full e-flex e-con e-child\" data-id=\"ef1c1a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c4ce737 e-con-full e-flex e-con e-child\" data-id=\"c4ce737\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00d1069 elementor-widget elementor-widget-heading\" data-id=\"00d1069\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Az \u00c9rt\u00e9s Hatalma az \u00c9rtelem Ereje<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64fd87a e-con-full e-flex e-con e-child\" data-id=\"64fd87a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3a6db1 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"f3a6db1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" bi-check-circle-fill\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Nekem kell kital\u00e1lnom, vagy csak meg kell k\u00e9rdeznem a vev\u0151t\u0151l a sikeres m\u0171k\u00f6d\u00e9s\u00fck kulcs\u00e1t?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" bi-check-circle-fill\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">A szoftverhez vagy a k\u00e9rdez\u00e9shez kell jobban \u00e9rtenie a szoftverbevezet\u00e9st v\u00e9gz\u0151nek.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" bi-check-circle-fill\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">A v\u00e1llalati sikermodell \u00e1t\u00fcltet\u00e9se a CRM rendszerbe a legfontosabb feladat a CRM bevezet\u00e9sekor.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4855a06 elementor-widget elementor-widget-text-editor\" data-id=\"4855a06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Aki a term\u00e9ktulajdons\u00e1gokra koncentr\u00e1l, az t\u00e9v\u00faton j\u00e1r. Amikor 25-30 kiv\u00e1l\u00f3 tulajdons\u00e1gra hivatkozik, mert \u0151 bizony kiv\u00e1l\u00f3 term\u00e9ket \u00e1rul remek szolg\u00e1ltat\u00e1ssal jut\u00e1nyos \u00e1ron, mit gondol, a konkurencia mit mond a saj\u00e1t term\u00e9k\u00e9r\u0151l? Nem volna jobb el\u0151bb kider\u00edteni: a sok-sok remek tulajdons\u00e1g k\u00f6z\u00fcl melyek az igaz\u00e1n fontosak a vev\u0151nek, \u00e9s azokra koncentr\u00e1lni, megk\u00fcl\u00f6nb\u00f6ztetve a sz\u00fcks\u00e9ges funkci\u00f3kat azokt\u00f3l, amelyek val\u00f3ban inspir\u00e1lj\u00e1k a vev\u0151t? Hogy mennyit seg\u00edt a t\u00e1rgyal\u00e1stechnika alkalmaz\u00e1s\u00e1ban a <a href=\"https:\/\/www.pipedrive.com\/\">Pipedrive<\/a> CRM a szoftver hivatalos magyarosz\u00e1gi partnere, a <a href=\"https:\/\/crm-marketing.hu\/index.php\/about-us-2-3\/\">Minimal Design Hungary Kft.<\/a> \u00e1ltal bevezetve, arr\u00f3l sz\u00e1mos cikk \u00edr\u00f3dott.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A megfelel\u0151en be\u00e1ll\u00edtott CRM szoftver \u00e1ltal t\u00e1mogatott \u00e9rt\u00e9kes\u00edt\u00e9s nem az \u00e1raj\u00e1nlat technikai r\u00e9szleteire koncentr\u00e1l. Az \u00e1raj\u00e1nlatnak vajon cikksz\u00e1mot, megnevez\u00e9st, \u00e1rat, mennyis\u00e9get \u00e9s sz\u00e1ll\u00edt\u00e1si id\u0151t kell tartalmaznia vagy emellett \u00e9rdemes megism\u00e9telni benne a vev\u0151 v\u00e1gyk\u00e9nt megfogalmazott ig\u00e9ny\u00e9t. <\/p>\n","protected":false},"author":1,"featured_media":22507,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":2,"footnotes":""},"categories":[18,44,47,46,45,43],"tags":[22,48,53,49,50,24,25,52,51],"class_list":["post-1346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-crm_customer_relationship_management","category-eladasnoveles","category-ertekesitestamogatas","category-magyar_nyelvu_magyarul","category-pipedrive","tag-business","tag-crm","tag-eladasnoveles","tag-ertekesites","tag-ertekesitestamogatas","tag-growth","tag-ideas","tag-magyar-nyelvu","tag-pipedrive"],"_links":{"self":[{"href":"https:\/\/crm-marketing.hu\/index.php\/wp-json\/wp\/v2\/posts\/1346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/crm-marketing.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/crm-marketing.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/crm-marketing.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/crm-marketing.hu\/index.php\/wp-json\/wp\/v2\/comments?post=1346"}],"version-history":[{"count":23,"href":"https:\/\/crm-marketing.hu\/index.php\/wp-json\/wp\/v2\/posts\/1346\/revisions"}],"predecessor-version":[{"id":108974,"href":"https:\/\/crm-marketing.hu\/index.php\/wp-json\/wp\/v2\/posts\/1346\/revisions\/108974"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/crm-marketing.hu\/index.php\/wp-json\/wp\/v2\/media\/22507"}],"wp:attachment":[{"href":"https:\/\/crm-marketing.hu\/index.php\/wp-json\/wp\/v2\/media?parent=1346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/crm-marketing.hu\/index.php\/wp-json\/wp\/v2\/categories?post=1346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/crm-marketing.hu\/index.php\/wp-json\/wp\/v2\/tags?post=1346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}