{"id":109378,"date":"2026-08-28T07:04:29","date_gmt":"2026-08-28T07:04:29","guid":{"rendered":"https:\/\/crm-marketing.hu\/?p=109378"},"modified":"2026-08-28T07:05:13","modified_gmt":"2026-08-28T07:05:13","slug":"mi-a-crm-szoftver-lenyege-kie-a-tudas-amit-az-ertekesito-a-vevorol-megszerzett","status":"publish","type":"post","link":"https:\/\/crm-marketing.hu\/index.php\/2026\/08\/28\/mi-a-crm-szoftver-lenyege-kie-a-tudas-amit-az-ertekesito-a-vevorol-megszerzett\/","title":{"rendered":"Mi a CRM szoftver l\u00e9nyege? &#8211; Ki\u00e9 a tud\u00e1s, amit az \u00e9rt\u00e9kes\u00edt\u0151 a vev\u0151r\u0151l megszerzett?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"109378\" class=\"elementor elementor-109378\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f6e8cce e-flex e-con-boxed e-con e-parent\" data-id=\"7f6e8cce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73e5cd0e elementor-widget elementor-widget-text-editor\" data-id=\"73e5cd0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<style>\n.crm-knowledge{\n  --deep:#0d3020;\n  --green:#1f7a4d;\n  --green2:#2d925a;\n  --mint:#e8f5ec;\n  --light:#f6f9f7;\n  --ink:#13251a;\n  --muted:#5e6d63;\n  --line:#dbe8df;\n  --gold:#d7aa35;\n  --goldsoft:#fff8df;\n  --red:#b84239;\n  --redsoft:#fff1ef;\n  max-width:1120px;\n  margin:40px auto;\n  padding:0 20px;\n  font-family:Arial,Helvetica,sans-serif;\n  color:var(--ink);\n}\n.crm-knowledge *{box-sizing:border-box;}\n\n.ck-card{\n  overflow:hidden;\n  background:#fff;\n  border:1px solid var(--line);\n  border-radius:30px;\n  box-shadow:0 28px 70px rgba(13,48,32,.11);\n}\n\n.ck-small{\n  display:block;\n  margin-bottom:9px;\n  font-size:12px;\n  font-weight:900;\n  letter-spacing:.12em;\n  text-transform:uppercase;\n}\n\n.ck-head{\n  max-width:950px;\n  margin:0 auto 30px;\n  text-align:center;\n}\n.ck-head .ck-small{color:var(--green);}\n.ck-head h3{\n  max-width:980px;\n  margin:0 auto 17px;\n  color:var(--deep);\n  font-size:44px;\n  line-height:1.05;\n  letter-spacing:-.05em;\n}\n.ck-head p{\n  max-width:880px;\n  margin:0 auto;\n  color:var(--muted);\n  font-size:18px;\n  line-height:1.72;\n}\n\n\/* HERO *\/\n\n.ck-hero{\n  position:relative;\n  overflow:hidden;\n  padding:68px 44px 64px;\n  color:#fff;\n  background:\n    radial-gradient(circle at 88% 8%,rgba(255,255,255,.14),transparent 27%),\n    linear-gradient(135deg,#0a3924,#237b4b);\n}\n.ck-hero:after{\n  content:\"i\";\n  position:absolute;\n  right:60px;\n  top:-90px;\n  color:rgba(255,255,255,.055);\n  font-family:Georgia,serif;\n  font-size:380px;\n  font-weight:900;\n  line-height:1;\n}\n.ck-badge{\n  position:relative;\n  z-index:2;\n  display:inline-block;\n  margin-bottom:18px;\n  padding:8px 14px;\n  border:1px solid rgba(255,255,255,.22);\n  border-radius:999px;\n  background:rgba(255,255,255,.13);\n  font-size:12px;\n  font-weight:900;\n  letter-spacing:.1em;\n}\n.ck-hero h2{\n  position:relative;\n  z-index:2;\n  max-width:1000px;\n  margin:0 0 22px;\n  color:#fff;\n  font-size:clamp(50px,6.7vw,80px);\n  line-height:.96;\n  letter-spacing:-.06em;\n}\n.ck-hero h2 span{color:#b8e8c8;}\n.ck-hero p{\n  position:relative;\n  z-index:2;\n  max-width:900px;\n  margin:0;\n  color:#e1f1e6;\n  font-size:21px;\n  line-height:1.65;\n}\n\n\/* WRITING *\/\n\n.ck-writing{\n  padding:55px 30px;\n  text-align:center;\n}\n.ck-writing h3{\n  max-width:980px;\n  margin:0 auto 18px;\n  color:var(--deep);\n  font-size:47px;\n  line-height:1.03;\n  letter-spacing:-.055em;\n}\n.ck-writing p{\n  max-width:880px;\n  margin:0 auto;\n  color:var(--muted);\n  font-size:18px;\n  line-height:1.72;\n}\n.ck-writing-line{\n  max-width:760px;\n  margin:32px auto 0;\n  padding:26px 22px;\n  border-radius:18px;\n  background:var(--mint);\n  border:1px solid #c9e2d2;\n  color:var(--deep);\n  font-size:23px;\n  line-height:1.45;\n  font-weight:900;\n}\n\n\/* HEAD VS CRM *\/\n\n.ck-headcrm{\n  margin:0 28px 30px;\n  overflow:hidden;\n  border-radius:25px;\n  border:1px solid var(--line);\n}\n.ck-headcrm-grid{\n  display:grid;\n  grid-template-columns:1fr 1fr;\n}\n.ck-headcrm-side{\n  padding:48px 32px;\n}\n.ck-headcrm-side.bad{background:var(--redsoft);}\n.ck-headcrm-side.good{background:var(--mint);}\n.ck-headcrm-side span{\n  display:block;\n  margin-bottom:9px;\n  font-size:11px;\n  font-weight:900;\n  letter-spacing:.1em;\n}\n.ck-headcrm-side.bad span{color:var(--red);}\n.ck-headcrm-side.good span{color:var(--green);}\n.ck-headcrm-side h3{\n  margin:0 0 20px;\n  font-size:34px;\n  line-height:1.08;\n  letter-spacing:-.045em;\n}\n.ck-headcrm-side.bad h3{color:#743029;}\n.ck-headcrm-side.good h3{color:var(--deep);}\n.ck-headcrm-side p{\n  margin:0;\n  font-size:16px;\n  line-height:1.7;\n}\n.ck-headcrm-side.bad p{color:#705853;}\n.ck-headcrm-side.good p{color:var(--muted);}\n\n\/* RED ALERT *\/\n\n.ck-risk{\n  margin:0 28px 30px;\n  padding:55px 30px;\n  text-align:center;\n  border-radius:25px;\n  background:var(--redsoft);\n  border:1px solid #efd3cf;\n}\n.ck-risk .ck-small{color:var(--red);}\n.ck-risk h3{\n  max-width:980px;\n  margin:0 auto 18px;\n  color:#743029;\n  font-size:48px;\n  line-height:1.03;\n  letter-spacing:-.055em;\n}\n.ck-risk p{\n  max-width:880px;\n  margin:0 auto;\n  color:#705853;\n  font-size:18px;\n  line-height:1.72;\n}\n\n\/* FINE INFO *\/\n\n.ck-fine{\n  margin:0 28px 30px;\n  padding:55px 30px;\n  text-align:center;\n  color:#fff;\n  border-radius:25px;\n  background:var(--deep);\n}\n.ck-fine .ck-small{color:#9fd8b3;}\n.ck-fine h3{\n  max-width:980px;\n  margin:0 auto 18px;\n  color:#fff;\n  font-size:49px;\n  line-height:1.03;\n  letter-spacing:-.055em;\n}\n.ck-fine h3 span{color:#a9dfbb;}\n.ck-fine p{\n  max-width:880px;\n  margin:0 auto;\n  color:#d7eade;\n  font-size:18px;\n  line-height:1.72;\n}\n\n\/* INFO GRID *\/\n\n.ck-info{\n  margin:0 28px 30px;\n  padding:48px 32px;\n  border-radius:25px;\n  background:var(--mint);\n  border:1px solid #c9e2d2;\n}\n.ck-info-grid{\n  display:grid;\n  grid-template-columns:repeat(3,1fr);\n  gap:14px;\n}\n.ck-info-item{\n  padding:30px 18px;\n  border-radius:18px;\n  background:#fff;\n  border:1px solid #d1e4d8;\n}\n.ck-info-icon{\n  width:48px;\n  height:48px;\n  margin-bottom:15px;\n  display:flex;\n  align-items:center;\n  justify-content:center;\n  border-radius:13px;\n  background:var(--green);\n  color:#fff;\n  font-weight:900;\n}\n.ck-info-item span{\n  display:block;\n  margin-bottom:7px;\n  color:var(--green);\n  font-size:10px;\n  font-weight:900;\n  letter-spacing:.08em;\n}\n.ck-info-item strong{\n  display:block;\n  margin-bottom:9px;\n  color:var(--deep);\n  font-size:17px;\n  line-height:1.3;\n}\n.ck-info-item p{\n  margin:0;\n  color:var(--muted);\n  font-size:13px;\n  line-height:1.55;\n}\n\n\/* BUYING *\/\n\n.ck-buying{\n  margin:0 28px 30px;\n  padding:55px 30px;\n  text-align:center;\n  color:#fff;\n  border-radius:25px;\n  background:linear-gradient(135deg,#17643f,#2d925a);\n}\n.ck-buying .ck-small{color:#c5ead1;}\n.ck-buying h3{\n  max-width:980px;\n  margin:0 auto 18px;\n  color:#fff;\n  font-size:49px;\n  line-height:1.03;\n  letter-spacing:-.055em;\n}\n.ck-buying p{\n  max-width:880px;\n  margin:0 auto;\n  color:#e1f1e6;\n  font-size:18px;\n  line-height:1.72;\n}\n\n\/* QUESTIONS *\/\n\n.ck-questions{\n  margin:0 28px 30px;\n  padding:48px 32px;\n  border-radius:25px;\n  background:#f7faf8;\n  border:1px solid var(--line);\n}\n.ck-qgrid{\n  display:grid;\n  grid-template-columns:repeat(2,1fr);\n  gap:13px;\n}\n.ck-q{\n  position:relative;\n  padding:25px 22px 25px 57px;\n  border-radius:17px;\n  background:#fff;\n  border:1px solid var(--line);\n  color:var(--deep);\n  font-size:15px;\n  line-height:1.55;\n  font-weight:800;\n}\n.ck-q:before{\n  content:\"?\";\n  position:absolute;\n  left:18px;\n  top:22px;\n  width:27px;\n  height:27px;\n  display:flex;\n  align-items:center;\n  justify-content:center;\n  border-radius:50%;\n  background:var(--green);\n  color:#fff;\n  font-size:14px;\n  font-weight:900;\n}\n\n\/* DECISION *\/\n\n.ck-decision{\n  margin:0 28px 30px;\n  padding:53px 30px;\n  text-align:center;\n  border-radius:25px;\n  background:var(--goldsoft);\n  border:1px solid #ead79f;\n}\n.ck-decision .ck-small{color:#8b691a;}\n.ck-decision h3{\n  max-width:980px;\n  margin:0 auto 18px;\n  color:#49390f;\n  font-size:47px;\n  line-height:1.03;\n  letter-spacing:-.055em;\n}\n.ck-decision p{\n  max-width:880px;\n  margin:0 auto;\n  color:#66582f;\n  font-size:18px;\n  line-height:1.72;\n}\n\n\/* DECISION FLOW *\/\n\n.ck-dflow{\n  max-width:950px;\n  margin:32px auto 0;\n  display:grid;\n  grid-template-columns:1fr 35px 1fr 35px 1fr 35px 1fr;\n  align-items:center;\n  gap:7px;\n}\n.ck-dstep{\n  min-height:155px;\n  padding:22px 12px;\n  display:flex;\n  flex-direction:column;\n  justify-content:center;\n  border-radius:17px;\n  background:#fff;\n  border:1px solid #eadcae;\n}\n.ck-dstep span{\n  display:block;\n  margin-bottom:7px;\n  color:#9a7622;\n  font-size:10px;\n  font-weight:900;\n  letter-spacing:.08em;\n}\n.ck-dstep strong{\n  color:#49390f;\n  font-size:15px;\n  line-height:1.35;\n}\n.ck-darrow{\n  color:#9a7622;\n  font-size:24px;\n  font-weight:900;\n}\n\n\/* DELIVERY *\/\n\n.ck-delivery{\n  margin:0 28px 30px;\n  padding:48px 32px;\n  border-radius:25px;\n  background:var(--mint);\n  border:1px solid #c9e2d2;\n}\n.ck-delivery-grid{\n  display:grid;\n  grid-template-columns:repeat(4,1fr);\n  gap:13px;\n}\n.ck-delivery-item{\n  padding:28px 16px;\n  text-align:center;\n  border-radius:18px;\n  background:#fff;\n  border:1px solid #d1e4d8;\n}\n.ck-delivery-item span{\n  display:block;\n  margin-bottom:9px;\n  color:var(--green);\n  font-size:11px;\n  font-weight:900;\n  letter-spacing:.08em;\n}\n.ck-delivery-item strong{\n  display:block;\n  margin-bottom:8px;\n  color:var(--deep);\n  font-size:17px;\n}\n.ck-delivery-item p{\n  margin:0;\n  color:var(--muted);\n  font-size:13px;\n  line-height:1.5;\n}\n\n\/* EXAMPLE *\/\n\n.ck-example{\n  margin:0 28px 30px;\n  padding:55px 30px;\n  text-align:center;\n  color:#fff;\n  border-radius:25px;\n  background:var(--deep);\n}\n.ck-example .ck-small{color:#9fd8b3;}\n.ck-example h3{\n  max-width:980px;\n  margin:0 auto 18px;\n  color:#fff;\n  font-size:48px;\n  line-height:1.03;\n  letter-spacing:-.055em;\n}\n.ck-example h3 span{color:#a9dfbb;}\n.ck-example p{\n  max-width:880px;\n  margin:0 auto;\n  color:#d7eade;\n  font-size:18px;\n  line-height:1.72;\n}\n.ck-note{\n  max-width:820px;\n  margin:30px auto 0;\n  padding:26px 24px;\n  text-align:left;\n  border-radius:17px;\n  background:rgba(255,255,255,.1);\n  border:1px solid rgba(255,255,255,.17);\n}\n.ck-note span{\n  display:block;\n  margin-bottom:8px;\n  color:#a9dfbb;\n  font-size:11px;\n  font-weight:900;\n  letter-spacing:.1em;\n}\n.ck-note p{\n  margin:0;\n  color:#fff;\n  font-size:15px;\n  line-height:1.7;\n}\n\n\/* PERSON VS COMPANY *\/\n\n.ck-person{\n  margin:0 28px 30px;\n  overflow:hidden;\n  border-radius:25px;\n  border:1px solid var(--line);\n}\n.ck-person-grid{\n  display:grid;\n  grid-template-columns:1fr 70px 1fr;\n  align-items:stretch;\n}\n.ck-person-side{\n  padding:46px 30px;\n  text-align:center;\n}\n.ck-person-side.bad{background:var(--redsoft);}\n.ck-person-side.good{background:var(--mint);}\n.ck-person-side span{\n  display:block;\n  margin-bottom:8px;\n  font-size:11px;\n  font-weight:900;\n  letter-spacing:.1em;\n}\n.ck-person-side.bad span{color:var(--red);}\n.ck-person-side.good span{color:var(--green);}\n.ck-person-side h3{\n  margin:0 0 15px;\n  font-size:30px;\n  line-height:1.1;\n}\n.ck-person-side.bad h3{color:#743029;}\n.ck-person-side.good h3{color:var(--deep);}\n.ck-person-side p{\n  margin:0;\n  font-size:15px;\n  line-height:1.65;\n}\n.ck-person-side.bad p{color:#705853;}\n.ck-person-side.good p{color:var(--muted);}\n.ck-person-arrow{\n  display:flex;\n  align-items:center;\n  justify-content:center;\n  background:#fff;\n  color:var(--green);\n  font-size:34px;\n  font-weight:900;\n}\n\n\/* OWNERSHIP *\/\n\n.ck-owner{\n  margin:0 28px 30px;\n  padding:58px 30px;\n  text-align:center;\n  border-radius:25px;\n  background:var(--goldsoft);\n  border:1px solid #ead79f;\n}\n.ck-owner .ck-small{color:#8b691a;}\n.ck-owner h3{\n  max-width:980px;\n  margin:0 auto 18px;\n  color:#49390f;\n  font-size:49px;\n  line-height:1.03;\n  letter-spacing:-.055em;\n}\n.ck-owner p{\n  max-width:880px;\n  margin:0 auto;\n  color:#66582f;\n  font-size:18px;\n  line-height:1.72;\n}\n\n\/* LEAVING *\/\n\n.ck-leaving{\n  margin:0 28px 30px;\n  padding:55px 30px;\n  text-align:center;\n  border-radius:25px;\n  background:var(--redsoft);\n  border:1px solid #efd3cf;\n}\n.ck-leaving .ck-small{color:var(--red);}\n.ck-leaving h3{\n  max-width:980px;\n  margin:0 auto 18px;\n  color:#743029;\n  font-size:48px;\n  line-height:1.03;\n  letter-spacing:-.055em;\n}\n.ck-leaving p{\n  max-width:880px;\n  margin:0 auto;\n  color:#705853;\n  font-size:18px;\n  line-height:1.72;\n}\n\n\/* COMPANY MEMORY *\/\n\n.ck-memory{\n  margin:0 28px 30px;\n  padding:55px 30px;\n  text-align:center;\n  color:#fff;\n  border-radius:25px;\n  background:linear-gradient(135deg,#17643f,#2d925a);\n}\n.ck-memory .ck-small{color:#c5ead1;}\n.ck-memory h3{\n  max-width:980px;\n  margin:0 auto 18px;\n  color:#fff;\n  font-size:49px;\n  line-height:1.03;\n  letter-spacing:-.055em;\n}\n.ck-memory p{\n  max-width:880px;\n  margin:0 auto;\n  color:#e1f1e6;\n  font-size:18px;\n  line-height:1.72;\n}\n\n\/* TRANSFORMATION *\/\n\n.ck-transform{\n  margin:0 28px 30px;\n  padding:48px 32px;\n  border-radius:25px;\n  background:#f7faf8;\n  border:1px solid var(--line);\n}\n.ck-transform-grid{\n  display:grid;\n  grid-template-columns:1fr 40px 1fr 40px 1fr;\n  align-items:center;\n  gap:8px;\n}\n.ck-transform-step{\n  min-height:190px;\n  padding:25px 15px;\n  display:flex;\n  flex-direction:column;\n  justify-content:center;\n  text-align:center;\n  border-radius:18px;\n  background:#fff;\n  border:1px solid var(--line);\n}\n.ck-transform-step span{\n  display:block;\n  margin-bottom:8px;\n  color:var(--green);\n  font-size:10px;\n  font-weight:900;\n  letter-spacing:.09em;\n}\n.ck-transform-step strong{\n  display:block;\n  margin-bottom:8px;\n  color:var(--deep);\n  font-size:17px;\n}\n.ck-transform-step p{\n  margin:0;\n  color:var(--muted);\n  font-size:13px;\n  line-height:1.5;\n}\n.ck-transform-arrow{\n  text-align:center;\n  color:var(--green);\n  font-size:28px;\n  font-weight:900;\n}\n\n\/* VALUE *\/\n\n.ck-value{\n  margin:0 28px 30px;\n  padding:55px 30px;\n  text-align:center;\n  color:#fff;\n  border-radius:25px;\n  background:var(--deep);\n}\n.ck-value .ck-small{color:#9fd8b3;}\n.ck-value h3{\n  max-width:980px;\n  margin:0 auto 18px;\n  color:#fff;\n  font-size:49px;\n  line-height:1.03;\n  letter-spacing:-.055em;\n}\n.ck-value h3 span{color:#a9dfbb;}\n.ck-value p{\n  max-width:880px;\n  margin:0 auto;\n  color:#d7eade;\n  font-size:18px;\n  line-height:1.72;\n}\n\n\/* FORMULA *\/\n\n.ck-formula{\n  margin:0 28px 30px;\n  padding:47px 30px;\n  text-align:center;\n  border-radius:25px;\n  background:var(--mint);\n  border:1px solid #c9e2d2;\n}\n.ck-formula-box{\n  max-width:950px;\n  margin:25px auto 0;\n  padding:30px 20px;\n  border-radius:18px;\n  color:#fff;\n  background:var(--deep);\n  font-size:clamp(18px,2.5vw,26px);\n  line-height:1.7;\n  font-weight:900;\n}\n.ck-formula-box span{color:#a9dfbb;}\n\n\/* FINAL *\/\n\n.ck-final{\n  padding:64px 30px;\n  text-align:center;\n  color:#fff;\n  background:var(--deep);\n}\n.ck-final .ck-small{color:#9fd8b3;}\n.ck-final h3{\n  max-width:1000px;\n  margin:0 auto 20px;\n  color:#fff;\n  font-size:clamp(44px,5.8vw,66px);\n  line-height:1;\n  letter-spacing:-.055em;\n}\n.ck-final h3 span{color:#a9dfbb;}\n.ck-final p{\n  max-width:880px;\n  margin:0 auto 28px;\n  color:#d7eade;\n  font-size:18px;\n  line-height:1.72;\n}\n.ck-button{\n  display:inline-block;\n  padding:18px 30px;\n  border-radius:999px;\n  background:#fff;\n  color:var(--deep)!important;\n  text-decoration:none!important;\n  font-weight:900;\n}\n\n@media(max-width:950px){\n  .ck-info-grid{grid-template-columns:1fr 1fr;}\n  .ck-delivery-grid{grid-template-columns:1fr 1fr;}\n  .ck-dflow,\n  .ck-transform-grid{\n    grid-template-columns:1fr;\n  }\n  .ck-darrow,\n  .ck-transform-arrow{\n    transform:rotate(90deg);\n  }\n}\n@media(max-width:760px){\n  .ck-headcrm-grid,\n  .ck-qgrid,\n  .ck-person-grid{\n    grid-template-columns:1fr;\n  }\n  .ck-person-arrow{transform:rotate(90deg);}\n}\n@media(max-width:680px){\n  .crm-knowledge{\n    margin:20px auto;\n    padding:0 12px;\n  }\n  .ck-hero{padding:40px 24px;}\n  .ck-hero p{font-size:18px;}\n  .ck-info-grid,\n  .ck-delivery-grid{\n    grid-template-columns:1fr;\n  }\n  .ck-headcrm,\n  .ck-risk,\n  .ck-fine,\n  .ck-info,\n  .ck-buying,\n  .ck-questions,\n  .ck-decision,\n  .ck-delivery,\n  .ck-example,\n  .ck-person,\n  .ck-owner,\n  .ck-leaving,\n  .ck-memory,\n  .ck-transform,\n  .ck-value,\n  .ck-formula{\n    margin-left:18px;\n    margin-right:18px;\n  }\n}\n<\/style>\n\n\n<div class=\"crm-knowledge\">\n<div class=\"ck-card\">\n\n\n<!-- HERO -->\n\n<section class=\"ck-hero\">\n\n<div class=\"ck-badge\">\n\u00c9RT\u00c9KES TUD\u00c1S \u2022 V\u00c1LLALATI TUD\u00c1S\n<\/div>\n\n<h2>\nAmi csak az \u00e9rt\u00e9kes\u00edt\u0151 fej\u00e9ben van,<br>\n<span>az nincs a v\u00e1llalat birtok\u00e1ban.<\/span>\n<\/h2>\n\n<p>\nMit szeret a vev\u0151?\n\nHogyan v\u00e1s\u00e1rol?\n\nMi alapj\u00e1n d\u00f6nt?\n\nKit von be a d\u00f6nt\u00e9sbe?\n\nMi fontos neki?\n\nMilyen speci\u00e1lis felt\u00e9telei vannak?\n\n<br><br>\n\n<strong>\nEzek nem apr\u00f3 megjegyz\u00e9sek.\n\nEzek az \u00e9rt\u00e9kes\u00edt\u00e9s sor\u00e1n megszerzett\n\u00fczleti tud\u00e1s r\u00e9szei.\n<\/strong>\n\n<br><br>\n\n\u00c9s ennek a tud\u00e1snak\nnem egy ember fej\u00e9ben kell lapulnia.\n\n<strong>\nA v\u00e1llalat rendszer\u00e9ben kell \u00e9lnie.\n<\/strong>\n<\/p>\n\n<\/section>\n\n\n<!-- WRITING -->\n\n<section class=\"ck-writing\">\n\n<span class=\"ck-small\" style=\"color:#1f7a4d;\">\nAZ EMBERIS\u00c9G EGYIK LEGFONTOSABB TAL\u00c1LM\u00c1NYA\n<\/span>\n\n<h3>\nAz \u00edr\u00e1s lehet\u0151v\u00e9 tette,<br>\nhogy a tud\u00e1s t\u00fal\u00e9lje az embert.\n<\/h3>\n\n<p>\nNem kell minden gener\u00e1ci\u00f3nak\nmindent \u00fajra megtanulnia.\n\n<br><br>\n\nA megszerzett inform\u00e1ci\u00f3t\nle lehet \u00edrni.\n\nDokument\u00e1lni lehet.\n\n\u00c1t lehet adni.\n\nVissza lehet keresni.\n\nTov\u00e1bb lehet \u00e9p\u00edteni.\n\n<br><br>\n\n<strong>\nPontosan ugyanezt kellene tenn\u00fcnk\na v\u00e1llalat \u00e9rt\u00e9kes\u00edt\u00e9si tud\u00e1s\u00e1val is.\n<\/strong>\n<\/p>\n\n<div class=\"ck-writing-line\">\nAmit megtanultunk a vev\u0151r\u0151l,\nazt ne kelljen m\u00e9g egyszer megtanulnunk.\n<\/div>\n\n<\/section>\n\n\n<!-- HEAD VS CRM -->\n\n<section class=\"ck-headcrm\">\n\n<div class=\"ck-headcrm-grid\">\n\n<div class=\"ck-headcrm-side bad\">\n\n<span>VESZ\u00c9LYES MEGOLD\u00c1S<\/span>\n\n<h3>\nA vev\u0151i tud\u00e1s<br>\naz \u00e9rt\u00e9kes\u00edt\u0151 fej\u00e9ben\n<\/h3>\n\n<p>\n\u201e\u00c9n tudom, hogyan kell vele besz\u00e9lni.\u201d\n\n<br><br>\n\n\u201e\u00c9n tudom, ki d\u00f6nt n\u00e1luk.\u201d\n\n<br><br>\n\n\u201e\u00c9n tudom, hogy csak kedden szabad h\u00edvni.\u201d\n\n<br><br>\n\n\u201e\u00c9n tudom, milyen dokumentumot k\u00e9rnek.\u201d\n\n<br><br>\n\n<strong>\nNagyszer\u0171.\n\n\u00c9s a v\u00e1llalat tudja?\n<\/strong>\n<\/p>\n\n<\/div>\n\n\n<div class=\"ck-headcrm-side good\">\n\n<span>PROFESSZION\u00c1LIS MEGOLD\u00c1S<\/span>\n\n<h3>\nA vev\u0151i tud\u00e1s<br>\na CRM-ben\n<\/h3>\n\n<p>\nA megfelel\u0151 jogosults\u00e1ggal rendelkez\u0151 koll\u00e9g\u00e1k\nsz\u00e1m\u00e1ra el\u00e9rhet\u0151.\n\n<br><br>\n\nDokument\u00e1lt.\n\nVisszakereshet\u0151.\n\n\u00c1tadhat\u00f3.\n\nRendszerezhet\u0151.\n\nFriss\u00edthet\u0151.\n\n<br><br>\n\n<strong>\nNem egy ember eml\u00e9kezete.\n\nV\u00e1llalati tud\u00e1s.\n<\/strong>\n<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<!-- RISK -->\n\n<section class=\"ck-risk\">\n\n<span class=\"ck-small\">\nAZ EGYIK LEGNAGYOBB \u00c9RT\u00c9KES\u00cdT\u00c9SI KOCK\u00c1ZAT\n<\/span>\n\n<h3>\nA v\u00e1llalat nem tudja azt,<br>\namit az \u00e9rt\u00e9kes\u00edt\u0151je tud.\n<\/h3>\n\n<p>\nA c\u00e9g \u00e9vekig dolgozhat egy \u00fcgyf\u00e9llel.\n\n<br><br>\n\nT\u00f6bb sz\u00e1z telefonh\u00edv\u00e1s.\n\nT\u00f6bb tucat meeting.\n\nAj\u00e1nlatok.\n\nT\u00e1rgyal\u00e1sok.\n\nMegrendel\u00e9sek.\n\nProbl\u00e9m\u00e1k.\n\nMegold\u00e1sok.\n\n<br><br>\n\nK\u00f6zben rengeteg\n\u00e9rt\u00e9kes inform\u00e1ci\u00f3 keletkezik.\n\n<br><br>\n\n<strong>\n\u00c9s mindebb\u0151l mennyi marad\nstruktur\u00e1lt form\u00e1ban a v\u00e1llalatn\u00e1l?\n<\/strong>\n\n<br><br>\n\nHa a v\u00e1lasz az,\nhogy \u201eaz \u00e9rt\u00e9kes\u00edt\u0151nk mindent tud\u201d,\n\nakkor a tud\u00e1s egy r\u00e9sze\n\n<strong>\nnem a v\u00e1llalati rendszerben,\nhanem egy ember mem\u00f3ri\u00e1j\u00e1ban van.\n<\/strong>\n<\/p>\n\n<\/section>\n\n\n<!-- FINE INFO -->\n\n<section class=\"ck-fine\">\n\n<span class=\"ck-small\">\nNEM A TELEFONSZ\u00c1MR\u00d3L BESZ\u00c9L\u00dcNK\n<\/span>\n\n<h3>\nAz igaz\u00e1n \u00e9rt\u00e9kes inform\u00e1ci\u00f3k<br>\n<span>a sorok k\u00f6z\u00f6tt vannak.<\/span>\n<\/h3>\n\n<p>\nA n\u00e9v fontos.\n\nA telefonsz\u00e1m fontos.\n\nAz e-mail-c\u00edm fontos.\n\nA c\u00e9gn\u00e9v fontos.\n\n<br><br>\n\nDe ezek m\u00e9g csak\nkapcsolati adatok.\n\n<br><br>\n\nAz igaz\u00e1n \u00e9rt\u00e9kes \u00e9rt\u00e9kes\u00edt\u00e9si tud\u00e1s\nsokszor az,\n\n<strong>\namit hossz\u00fa id\u0151 alatt\ntanulunk meg a vev\u0151 m\u0171k\u00f6d\u00e9s\u00e9r\u0151l.\n<\/strong>\n\n<br><br>\n\nHogyan szeret v\u00e1s\u00e1rolni?\n\nHogyan d\u00f6nt?\n\nMire \u00e9rz\u00e9keny?\n\nMi gyors\u00edtja fel a d\u00f6nt\u00e9s\u00e9t?\n\nMi akasztja meg?\n\nKinek kell m\u00e9g igent mondania?\n\n<br><br>\n\n<strong>\nEz m\u00e1r nem c\u00edmlista.\n\nEz \u00fcgyf\u00e9lismeret.\n<\/strong>\n<\/p>\n\n<\/section>\n\n\n<!-- INFO GRID -->\n\n<section class=\"ck-info\">\n\n<div class=\"ck-head\">\n\n<span class=\"ck-small\">\nMIT \u00c9RDEMES TUDNI EGY VEV\u0150R\u0150L?\n<\/span>\n\n<h3>\nNemcsak azt, hogy kicsoda.<br>\nHanem azt is, hogyan m\u0171k\u00f6dik.\n<\/h3>\n\n<\/div>\n\n\n<div class=\"ck-info-grid\">\n\n<div class=\"ck-info-item\">\n<div class=\"ck-info-icon\">01<\/div>\n<span>V\u00c1S\u00c1RL\u00c1SI M\u00d3D<\/span>\n<strong>Hogyan szeret v\u00e1s\u00e1rolni?<\/strong>\n<p>\nTelefonon, szem\u00e9lyesen,\ne-mailben, rendszeres rendel\u00e9sk\u00e9nt\nvagy projektenk\u00e9nt?\n<\/p>\n<\/div>\n\n<div class=\"ck-info-item\">\n<div class=\"ck-info-icon\">02<\/div>\n<span>D\u00d6NT\u00c9SI LOGIKA<\/span>\n<strong>Mi alapj\u00e1n d\u00f6nt?<\/strong>\n<p>\n\u00c1r, gyorsas\u00e1g, min\u0151s\u00e9g,\nbiztons\u00e1g, referencia,\nrugalmass\u00e1g vagy m\u00e1s t\u00e9nyez\u0151?\n<\/p>\n<\/div>\n\n<div class=\"ck-info-item\">\n<div class=\"ck-info-icon\">03<\/div>\n<span>D\u00d6NT\u00c9SHOZ\u00d3K<\/span>\n<strong>Kit von be a d\u00f6nt\u00e9sbe?<\/strong>\n<p>\nKi kezdem\u00e9nyez,\nki befoly\u00e1sol,\nki hagy j\u00f3v\u00e1,\n\u00e9s ki \u00edrhat al\u00e1?\n<\/p>\n<\/div>\n\n<div class=\"ck-info-item\">\n<div class=\"ck-info-icon\">04<\/div>\n<span>INFORM\u00c1CI\u00d3IG\u00c9NY<\/span>\n<strong>Mit kell tudnia a d\u00f6nt\u00e9shez?<\/strong>\n<p>\nMilyen m\u0171szaki,\np\u00e9nz\u00fcgyi, jogi vagy\negy\u00e9b inform\u00e1ci\u00f3 sz\u00fcks\u00e9ges?\n<\/p>\n<\/div>\n\n<div class=\"ck-info-item\">\n<div class=\"ck-info-icon\">05<\/div>\n<span>FOLYAMAT<\/span>\n<strong>Hogyan t\u00f6rt\u00e9nik a j\u00f3v\u00e1hagy\u00e1s?<\/strong>\n<p>\nEgyenk\u00e9nt,\nprojektenk\u00e9nt,\n\u00f6sszeghat\u00e1r alapj\u00e1n\nvagy m\u00e1s m\u00f3don?\n<\/p>\n<\/div>\n\n<div class=\"ck-info-item\">\n<div class=\"ck-info-icon\">06<\/div>\n<span>SPECI\u00c1LIS ELV\u00c1R\u00c1S<\/span>\n<strong>Mi az, ami neki k\u00fcl\u00f6n\u00f6sen fontos?<\/strong>\n<p>\nSz\u00e1ll\u00edt\u00e1si id\u0151,\ncsomagol\u00e1s,\ndokument\u00e1ci\u00f3,\n\u00e1tad\u00e1s vagy m\u00e1s felt\u00e9tel?\n<\/p>\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<!-- BUYING -->\n\n<section class=\"ck-buying\">\n\n<span class=\"ck-small\">\nA VEV\u0150 NEMCSAK V\u00c1S\u00c1ROL\n<\/span>\n\n<h3>\nVan egy saj\u00e1t v\u00e1s\u00e1rl\u00e1si rendszere.\n<\/h3>\n\n<p>\nA vev\u0151 oldal\u00e1n is van folyamat.\n\n<br><br>\n\nValaki felismeri az ig\u00e9nyt.\n\nValaki inform\u00e1ci\u00f3t gy\u0171jt.\n\nValaki v\u00e9lem\u00e9nyt mond.\n\nValaki j\u00f3v\u00e1hagy.\n\nValaki al\u00e1\u00edr.\n\nValaki \u00e1tveszi az \u00e1rut vagy szolg\u00e1ltat\u00e1st.\n\nValaki ellen\u0151rzi a dokumentumokat.\n\nValaki enged\u00e9lyezi a sz\u00e1mla kifizet\u00e9s\u00e9t.\n\n<br><br>\n\n<strong>\nMin\u00e9l jobban ismerj\u00fck ezt a rendszert,\nann\u00e1l k\u00f6nnyebb hozz\u00e1 igaz\u00edtani\na saj\u00e1t \u00e9rt\u00e9kes\u00edt\u00e9si folyamatunkat.\n<\/strong>\n<\/p>\n\n<\/section>\n\n\n<!-- QUESTIONS -->\n\n<section class=\"ck-questions\">\n\n<div class=\"ck-head\">\n\n<span class=\"ck-small\">\nEZEK AZ INFORM\u00c1CI\u00d3K ARANYAT \u00c9RHETNEK\n<\/span>\n\n<h3>\nMennyi mindent tudunk val\u00f3j\u00e1ban\na vev\u0151 m\u0171k\u00f6d\u00e9s\u00e9r\u0151l?\n<\/h3>\n\n<\/div>\n\n\n<div class=\"ck-qgrid\">\n\n<div class=\"ck-q\">\nKi kezdem\u00e9nyezi n\u00e1luk \u00e1ltal\u00e1ban a v\u00e1s\u00e1rl\u00e1st?\n<\/div>\n\n<div class=\"ck-q\">\nKi mondja ki a v\u00e9gs\u0151 igent?\n<\/div>\n\n<div class=\"ck-q\">\nKi \u00edrhatja al\u00e1 a sz\u00fcks\u00e9ges dokumentumokat?\n<\/div>\n\n<div class=\"ck-q\">\nMilyen inform\u00e1ci\u00f3kat k\u00e9r a d\u00f6nt\u00e9shoz\u00f3?\n<\/div>\n\n<div class=\"ck-q\">\nMinden megrendel\u00e9st k\u00fcl\u00f6n j\u00f3v\u00e1 kell hagyni?\n<\/div>\n\n<div class=\"ck-q\">\nVan olyan \u00f6sszeghat\u00e1r, amely felett m\u00e1s j\u00f3v\u00e1hagy\u00e1s sz\u00fcks\u00e9ges?\n<\/div>\n\n<div class=\"ck-q\">\nProjekt alapon t\u00f6rt\u00e9nik a j\u00f3v\u00e1hagy\u00e1s?\n<\/div>\n\n<div class=\"ck-q\">\nMilyen dokumentum sz\u00fcks\u00e9ges a teljes\u00edt\u00e9s igazol\u00e1s\u00e1hoz?\n<\/div>\n\n<div class=\"ck-q\">\nSz\u00fcks\u00e9g van m\u0171bizonylatra vagy m\u00e1s igazol\u00e1sra?\n<\/div>\n\n<div class=\"ck-q\">\nMennyire kritikus sz\u00e1m\u00e1ra a sz\u00e1ll\u00edt\u00e1si hat\u00e1rid\u0151?\n<\/div>\n\n<div class=\"ck-q\">\nVan speci\u00e1lis csomagol\u00e1si vagy sz\u00e1ll\u00edt\u00e1si elv\u00e1r\u00e1sa?\n<\/div>\n\n<div class=\"ck-q\">\nMi az, amin\u00e9l semmik\u00e9ppen nem szabad hib\u00e1znunk?\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<!-- DECISION -->\n\n<section class=\"ck-decision\">\n\n<span class=\"ck-small\">\nNEM EL\u00c9G ISMERNI A VEV\u0150T\n<\/span>\n\n<h3>\nIsmerj\u00fck meg azt is,<br>\nhogyan sz\u00fcletik n\u00e1la a d\u00f6nt\u00e9s.\n<\/h3>\n\n<p>\nEgy B2B v\u00e1s\u00e1rl\u00e1s\nritk\u00e1n egyetlen ember\negyetlen pillanatban meghozott d\u00f6nt\u00e9se.\n\n<br><br>\n\n<strong>\nA d\u00f6nt\u00e9snek \u00fatja van.\n<\/strong>\n\n<br><br>\n\nHa ezt az utat ismerj\u00fck,\nakkor az \u00e9rt\u00e9kes\u00edt\u0151\nnem vakon pr\u00f3b\u00e1lkozik,\n\nhanem tudja,\nhogy az \u00fcgyletnek\n\n<strong>\nhol kell progresszi\u00f3t el\u00e9rnie.\n<\/strong>\n<\/p>\n\n\n<div class=\"ck-dflow\">\n\n<div class=\"ck-dstep\">\n<span>01<\/span>\n<strong>IG\u00c9NY<\/strong>\n<\/div>\n\n<div class=\"ck-darrow\">\u2192<\/div>\n\n<div class=\"ck-dstep\">\n<span>02<\/span>\n<strong>SZAKMAI \u00c9RT\u00c9KEL\u00c9S<\/strong>\n<\/div>\n\n<div class=\"ck-darrow\">\u2192<\/div>\n\n<div class=\"ck-dstep\">\n<span>03<\/span>\n<strong>J\u00d3V\u00c1HAGY\u00c1S<\/strong>\n<\/div>\n\n<div class=\"ck-darrow\">\u2192<\/div>\n\n<div class=\"ck-dstep\">\n<span>04<\/span>\n<strong>D\u00d6NT\u00c9S<\/strong>\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<!-- DELIVERY -->\n\n<section class=\"ck-delivery\">\n\n<div class=\"ck-head\">\n\n<span class=\"ck-small\">\nAZ \u00c9RT\u00c9KES\u00cdT\u00c9S NEM \u00c9R V\u00c9GET A MEGRENDEL\u00c9SN\u00c9L\n<\/span>\n\n<h3>\nA teljes\u00edt\u00e9s r\u00e9szletei is\n\u00e9rt\u00e9kes vev\u0151i tud\u00e1st jelentenek.\n<\/h3>\n\n<\/div>\n\n\n<div class=\"ck-delivery-grid\">\n\n<div class=\"ck-delivery-item\">\n<span>01<\/span>\n<strong>SZ\u00c1LL\u00cdT\u00c1SI ID\u0150<\/strong>\n<p>\nMennyire kritikus?\nMilyen id\u0151ablak elfogadhat\u00f3?\n<\/p>\n<\/div>\n\n<div class=\"ck-delivery-item\">\n<span>02<\/span>\n<strong>SZ\u00c1LL\u00cdT\u00c1SI M\u00d3D<\/strong>\n<p>\nVan speci\u00e1lis\n\u00e1tv\u00e9teli vagy logisztikai elv\u00e1r\u00e1s?\n<\/p>\n<\/div>\n\n<div class=\"ck-delivery-item\">\n<span>03<\/span>\n<strong>CSOMAGOL\u00c1S<\/strong>\n<p>\nVan egyedi\ncsomagol\u00e1si vagy jel\u00f6l\u00e9si ig\u00e9ny?\n<\/p>\n<\/div>\n\n<div class=\"ck-delivery-item\">\n<span>04<\/span>\n<strong>DOKUMENTUMOK<\/strong>\n<p>\nMilyen igazol\u00e1sokat,\nbizonylatokat k\u00e9rnek?\n<\/p>\n<\/div>\n\n<div class=\"ck-delivery-item\">\n<span>05<\/span>\n<strong>AL\u00c1\u00cdR\u00c1S<\/strong>\n<p>\nKi jogosult\n\u00e1tvenni \u00e9s al\u00e1\u00edrni?\n<\/p>\n<\/div>\n\n<div class=\"ck-delivery-item\">\n<span>06<\/span>\n<strong>J\u00d3V\u00c1HAGY\u00c1S<\/strong>\n<p>\nKi \u00e9s milyen m\u00f3don\nhagyja j\u00f3v\u00e1 a teljes\u00edt\u00e9st?\n<\/p>\n<\/div>\n\n<div class=\"ck-delivery-item\">\n<span>07<\/span>\n<strong>M\u0170BIZONYLAT<\/strong>\n<p>\nSz\u00fcks\u00e9ges-e m\u0171bizonylat\nvagy egy\u00e9b dokument\u00e1ci\u00f3?\n<\/p>\n<\/div>\n\n<div class=\"ck-delivery-item\">\n<span>08<\/span>\n<strong>SPECI\u00c1LIS FELT\u00c9TEL<\/strong>\n<p>\nMi az az egyedi ig\u00e9ny,\namit mindig be kell tartani?\n<\/p>\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<!-- EXAMPLE -->\n\n<section class=\"ck-example\">\n\n<span class=\"ck-small\">\nMI A K\u00dcL\u00d6NBS\u00c9G ADAT \u00c9S TUD\u00c1S K\u00d6Z\u00d6TT?\n<\/span>\n\n<h3>\n\u201eKov\u00e1cs Kft.\u201d nem tud\u00e1s.<br>\n<span>Ez viszont m\u00e1r az.<\/span>\n<\/h3>\n\n<p>\nEgy \u00fcgyf\u00e9lr\u0151l lehet\nh\u00e1rom sor inform\u00e1ci\u00f3nk.\n\n<br><br>\n\n\u00c9s lehet olyan tud\u00e1sunk is,\namelynek seg\u00edts\u00e9g\u00e9vel\n\n<strong>\nsokkal k\u00f6nnyebben,\ngyorsabban \u00e9s kevesebb hib\u00e1val\ntudunk vele dolgozni.\n<\/strong>\n<\/p>\n\n\n<div class=\"ck-note\">\n\n<span>VEV\u0150I TUD\u00c1S \u2013 P\u00c9LDA<\/span>\n\n<p>\n<strong>Kov\u00e1cs Kft.<\/strong><br><br>\n\nA beszerz\u00e9si vezet\u0151 k\u00e9sz\u00edti el\u0151 a rendel\u00e9st,\nde 3 milli\u00f3 forint felett az \u00fcgyvezet\u0151 j\u00f3v\u00e1hagy\u00e1sa sz\u00fcks\u00e9ges.\nAz aj\u00e1nlatn\u00e1l sz\u00e1m\u00e1ra k\u00fcl\u00f6n\u00f6sen fontos a sz\u00e1ll\u00edt\u00e1si hat\u00e1rid\u0151.\nA rakt\u00e1r csak el\u0151re egyeztetett id\u0151pontban vesz \u00e1t \u00e1rut.\nA sz\u00e1ll\u00edtm\u00e1nyhoz m\u0171bizonylat sz\u00fcks\u00e9ges.\nAz \u00e1tv\u00e9teli dokumentumot csak a kijel\u00f6lt rakt\u00e1rvezet\u0151 \u00edrhatja al\u00e1.\nNagyobb projektekn\u00e9l nem rendel\u00e9senk\u00e9nt,\nhanem projektenk\u00e9nt t\u00f6rt\u00e9nik a j\u00f3v\u00e1hagy\u00e1s.\n<\/p>\n\n<\/div>\n\n<\/section>\n\n\n<!-- PERSON VS COMPANY -->\n\n<section class=\"ck-person\">\n\n<div class=\"ck-person-grid\">\n\n<div class=\"ck-person-side bad\">\n\n<span>EGY\u00c9NI TUD\u00c1S<\/span>\n\n<h3>\n\u201eP\u00e9ter ezt mind tudja.\u201d\n<\/h3>\n\n<p>\nNagyszer\u0171.\n\n<br><br>\n\nDe mi t\u00f6rt\u00e9nik,\nha P\u00e9ter szabads\u00e1gon van?\n\nBeteg?\n\nM\u00e1sik ter\u00fcletre ker\u00fcl?\n\nVagy egyszer\u0171en\nm\u00e1r nem dolgozik a c\u00e9gn\u00e9l?\n<\/p>\n\n<\/div>\n\n\n<div class=\"ck-person-arrow\">\n\u2192\n<\/div>\n\n\n<div class=\"ck-person-side good\">\n\n<span>V\u00c1LLALATI TUD\u00c1S<\/span>\n\n<h3>\n\u201eA c\u00e9g ezt mind tudja.\u201d\n<\/h3>\n\n<p>\nA sz\u00fcks\u00e9ges inform\u00e1ci\u00f3k\na v\u00e1llalat rendszer\u00e9ben vannak.\n\n<br><br>\n\nA megfelel\u0151 jogosults\u00e1ggal\nrendelkez\u0151 koll\u00e9ga hozz\u00e1f\u00e9rhet,\n\n\u00e9s az \u00fcgyf\u00e9lkezel\u00e9s\nfolytathat\u00f3.\n<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<!-- OWNERSHIP -->\n\n<section class=\"ck-owner\">\n\n<span class=\"ck-small\">\nKI\u00c9 A VEV\u0150R\u0150L MEGSZERZETT TUD\u00c1S?\n<\/span>\n\n<h3>\nA v\u00e1llalat m\u0171k\u00f6d\u00e9se sor\u00e1n megszerzett\n\u00fcgyf\u00e9lismeret v\u00e1llalati \u00e9rt\u00e9k.\n<\/h3>\n\n<p>\nAz \u00e9rt\u00e9kes\u00edt\u0151\na munk\u00e1ja sor\u00e1n\n\nkapcsolatokat \u00e9p\u00edt,\n\ninform\u00e1ci\u00f3t gy\u0171jt,\n\nmegismeri a vev\u0151 elv\u00e1r\u00e1sait,\n\nfelt\u00e9rk\u00e9pezi a d\u00f6nt\u00e9si folyamatot,\n\n\u00e9s megtanulja,\nhogyan lehet az adott \u00fcgyf\u00e9llel\neredm\u00e9nyesen egy\u00fcttm\u0171k\u00f6dni.\n\n<br><br>\n\n<strong>\nEnnek a v\u00e1llalati m\u0171k\u00f6d\u00e9s szempontj\u00e1b\u00f3l\nfontos tud\u00e1snak nem szabad\nkiz\u00e1r\u00f3lag egyetlen munkat\u00e1rs fej\u00e9ben maradnia.\n<\/strong>\n\n<br><br>\n\nA relev\u00e1ns inform\u00e1ci\u00f3kat\na v\u00e1llalat \u00e1ltal kontroll\u00e1lt,\n\nmegfelel\u0151 jogosults\u00e1gokkal v\u00e9dett\nvev\u0151kapcsolati rendszerben\n\n<strong>\nstruktur\u00e1ltan kell kezelni.\n<\/strong>\n<\/p>\n\n<\/section>\n\n\n<!-- LEAVING -->\n\n<section class=\"ck-leaving\">\n\n<span class=\"ck-small\">\nNE AKKOR DER\u00dcLJ\u00d6N KI, MENNYIT TUDOTT, AMIKOR M\u00c1R NINCS OTT\n<\/span>\n\n<h3>\nEgy munkat\u00e1rs t\u00e1voz\u00e1s\u00e1val<br>\nne t\u00e1vozzon az \u00fcgyf\u00e9ltud\u00e1s is.\n<\/h3>\n\n<p>\nA legrosszabb pillanatban der\u00fclhet ki,\n\nhogy egy \u00fcgyf\u00e9llel kapcsolatos\nfontos inform\u00e1ci\u00f3k\n\n<strong>\nsoha nem ker\u00fcltek be a v\u00e1llalati rendszerbe.\n<\/strong>\n\n<br><br>\n\nKi a val\u00f3di d\u00f6nt\u00e9shoz\u00f3?\n\nMilyen meg\u00e1llapod\u00e1sok sz\u00fclettek?\n\nMilyen speci\u00e1lis ig\u00e9nyeket \u00edg\u00e9rt\u00fcnk?\n\nMi\u00e9rt v\u00e1s\u00e1rol \u00edgy?\n\nMikor kell keresni?\n\nMi fontos neki?\n\nMit nem szeret?\n\n<br><br>\n\n<strong>\nHa ezeket \u00fajra kell megtanulni,\nnemcsak tud\u00e1st vesz\u00edtett\u00fcnk.\n\nA vev\u0151kapcsolatot is kock\u00e1ztatjuk.\n<\/strong>\n<\/p>\n\n<\/section>\n\n\n<!-- COMPANY MEMORY -->\n\n<section class=\"ck-memory\">\n\n<span class=\"ck-small\">\nA CRM MINT V\u00c1LLALATI MEM\u00d3RIA\n<\/span>\n\n<h3>\nAz ember eml\u00e9kszik.<br>\nA v\u00e1llalat dokument\u00e1l.\n<\/h3>\n\n<p>\nAz emberi mem\u00f3ria \u00e9rt\u00e9kes.\n\nDe szem\u00e9lyhez k\u00f6t\u00f6tt.\n\n<br><br>\n\nA v\u00e1llalati tud\u00e1snak\n\n<strong>\nnem szabad szem\u00e9lyhez k\u00f6t\u00f6ttnek maradnia.\n<\/strong>\n\n<br><br>\n\nA CRM egyik legfontosabb szerepe,\nhogy az \u00fcgyf\u00e9llel kapcsolatos\nrelev\u00e1ns inform\u00e1ci\u00f3k\n\nne sz\u00e9tsz\u00f3rva,\n\nne priv\u00e1t jegyzetekben,\n\nne kiz\u00e1r\u00f3lag levelez\u00e9sek m\u00e9ly\u00e9n,\n\n\u00e9s ne csak az \u00e9rt\u00e9kes\u00edt\u0151k fej\u00e9ben legyenek.\n\n<br><br>\n\n<strong>\nA CRM v\u00e1ljon a v\u00e1llalat\nk\u00f6z\u00f6s \u00fcgyf\u00e9lmem\u00f3ri\u00e1j\u00e1v\u00e1.\n<\/strong>\n<\/p>\n\n<\/section>\n\n\n<!-- TRANSFORMATION -->\n\n<section class=\"ck-transform\">\n\n<div class=\"ck-head\">\n\n<span class=\"ck-small\">\n\u00cdGY LESZ AZ INFORM\u00c1CI\u00d3B\u00d3L V\u00c1LLALATI \u00c9RT\u00c9K\n<\/span>\n\n<h3>\nMegtudjuk. R\u00f6gz\u00edtj\u00fck. Haszn\u00e1ljuk.\n<\/h3>\n\n<\/div>\n\n\n<div class=\"ck-transform-grid\">\n\n<div class=\"ck-transform-step\">\n<span>01<\/span>\n<strong>MEGTANULJUK<\/strong>\n<p>\nAz \u00e9rt\u00e9kes\u00edt\u0151\n\u00faj inform\u00e1ci\u00f3t szerez\na vev\u0151r\u0151l.\n<\/p>\n<\/div>\n\n<div class=\"ck-transform-arrow\">\u2192<\/div>\n\n<div class=\"ck-transform-step\">\n<span>02<\/span>\n<strong>R\u00d6GZ\u00cdTJ\u00dcK<\/strong>\n<p>\nA relev\u00e1ns tud\u00e1s\nbeker\u00fcl\na CRM-be.\n<\/p>\n<\/div>\n\n<div class=\"ck-transform-arrow\">\u2192<\/div>\n\n<div class=\"ck-transform-step\">\n<span>03<\/span>\n<strong>HASZN\u00c1LJUK<\/strong>\n<p>\nA k\u00f6vetkez\u0151\n\u00e9rt\u00e9kes\u00edt\u00e9si \u00e9s \u00fcgyf\u00e9lkezel\u00e9si\nhelyzetben alkalmazzuk.\n<\/p>\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<!-- VALUE -->\n\n<section class=\"ck-value\">\n\n<span class=\"ck-small\">\nAZ \u00dcGYF\u00c9LADATB\u00c1ZIS T\u00d6BB, MINT N\u00c9VSOR\n<\/span>\n\n<h3>\nA val\u00f3di \u00e9rt\u00e9k nem az,<br>\n<span>hogy h\u00e1ny vev\u0151nk van a CRM-ben.<\/span>\n<\/h3>\n\n<p>\nHanem az,\nhogy\n\n<strong>\nmennyit tudunk r\u00f3luk.\n<\/strong>\n\n<br><br>\n\nIsmerj\u00fck-e a v\u00e1s\u00e1rl\u00e1si szok\u00e1saikat?\n\nIsmerj\u00fck-e a d\u00f6nt\u00e9si rendszer\u00fcket?\n\nTudjuk-e,\nkinek mi fontos?\n\nIsmerj\u00fck-e a speci\u00e1lis elv\u00e1r\u00e1saikat?\n\nTudjuk-e,\nmi kell ahhoz,\nhogy k\u00f6nny\u0171 legyen vel\u00fcnk \u00fczletet k\u00f6tni?\n\n<br><br>\n\n<strong>\nEzekb\u0151l az inform\u00e1ci\u00f3kb\u00f3l\nlesz val\u00f3di \u00fcgyf\u00e9lismeret.\n\nAz \u00fcgyf\u00e9lismeretb\u0151l pedig\n\u00e9rt\u00e9kes\u00edt\u00e9si el\u0151ny.\n<\/strong>\n<\/p>\n\n<\/section>\n\n\n<!-- FORMULA -->\n\n<section class=\"ck-formula\">\n\n<div class=\"ck-head\">\n\n<span class=\"ck-small\">\nAZ \u00c9RT\u00c9KES TUD\u00c1S K\u00c9PLETE\n<\/span>\n\n<h3>\nA megszerzett tud\u00e1s csak akkor v\u00e1lik\nv\u00e1llalati \u00e9rt\u00e9kk\u00e9, ha meg\u0151rizz\u00fck.\n<\/h3>\n\n<\/div>\n\n<div class=\"ck-formula-box\">\n\n<span>VEV\u0150I INFORM\u00c1CI\u00d3<\/span>\n&nbsp; + &nbsp;\n<span>DOKUMENT\u00c1L\u00c1S<\/span>\n&nbsp; + &nbsp;\n<span>STRUKTUR\u00c1LT CRM<\/span>\n&nbsp; + &nbsp;\n<span>MEGFELEL\u0150 HOZZ\u00c1F\u00c9R\u00c9S<\/span>\n\n<br><br>\n\n= V\u00c1LLALATI TUD\u00c1S\n\n<br><br>\n\n<span>V\u00c1LLALATI TUD\u00c1S<\/span>\n&nbsp; + &nbsp;\n<span>J\u00d3 ID\u0150Z\u00cdT\u00c9S<\/span>\n&nbsp; + &nbsp;\n<span>MEGFELEL\u0150 K\u00d6VETKEZ\u0150 L\u00c9P\u00c9S<\/span>\n\n<br><br>\n\n= \u00c9RT\u00c9KES\u00cdT\u00c9SI EL\u0150NY\n\n<\/div>\n\n<\/section>\n\n\n<!-- FINAL -->\n\n<section class=\"ck-final\">\n\n<span class=\"ck-small\">\nPIPEDRIVE CRM \u2022 V\u00c1LLALATI \u00dcGYF\u00c9LTUD\u00c1S\n<\/span>\n\n<h3>\nNe csak az \u00e9rt\u00e9kes\u00edt\u0151 ismerje a vev\u0151t.<br>\n<span>Ismerje a v\u00e1llalat is.<\/span>\n<\/h3>\n\n<p>\nAz \u00e9vek alatt megszerzett\nvev\u0151i tud\u00e1s\n\n<strong>\nt\u00fal \u00e9rt\u00e9kes ahhoz,\nhogy kiz\u00e1r\u00f3lag emberek fej\u00e9ben t\u00e1roljuk.\n<\/strong>\n\n<br><br>\n\nHogyan v\u00e1s\u00e1rol?\n\nHogyan d\u00f6nt?\n\nKi d\u00f6nt?\n\nMire van sz\u00fcks\u00e9ge?\n\nMilyen dokumentumot k\u00e9r?\n\nMilyen felt\u00e9telek fontosak neki?\n\nMi az,\namin\u00e9l nem szabad hib\u00e1zni?\n\n<br><br>\n\nMindezt egyszer m\u00e1r megtanultuk.\n\n<strong>\nNe kelljen m\u00e9g egyszer megtanulnunk.\n<\/strong>\n\n<br><br>\n\nDokument\u00e1ljuk.\n\nRendszerezz\u00fck.\n\nTartsuk naprak\u00e9szen.\n\nTegy\u00fck el\u00e9rhet\u0151v\u00e9 azoknak,\nakiknek a munk\u00e1j\u00e1hoz sz\u00fcks\u00e9ges.\n\n<br><br>\n\n<strong style=\"font-size:23px;color:#a9dfbb;\">\nMert ami csak egy \u00e9rt\u00e9kes\u00edt\u0151 fej\u00e9ben van,\naz szem\u00e9lyes tud\u00e1s.\n\nAmi a CRM-ben van,\naz v\u00e1llalati tud\u00e1ss\u00e1 v\u00e1lhat.\n<\/strong>\n<\/p>\n\n<a class=\"ck-button\" href=\"https:\/\/crm-marketing.hu\/\">\nPipedrive CRM \u2013 \u00e9p\u00edts\u00fcnk v\u00e1llalati \u00fcgyf\u00e9ltud\u00e1st \u2192\n<\/a>\n\n<\/section>\n\n\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00c9RT\u00c9KES TUD\u00c1S \u2022 V\u00c1LLALATI TUD\u00c1S Ami csak az \u00e9rt\u00e9kes\u00edt\u0151 fej\u00e9ben van, az nincs a v\u00e1llalat birtok\u00e1ban. Mit szeret a vev\u0151? Hogyan v\u00e1s\u00e1rol? Mi alapj\u00e1n d\u00f6nt? Kit von be..<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":1,"footnotes":""},"categories":[44,47,46,45,43,1],"tags":[48,53,49,50,24,25,52,51],"class_list":["post-109378","post","type-post","status-publish","format-standard","hentry","category-crm_customer_relationship_management","category-eladasnoveles","category-ertekesitestamogatas","category-magyar_nyelvu_magyarul","category-pipedrive","category-uncategorized","tag-crm","tag-eladasnoveles","tag-ertekesites","tag-ertekesitestamogatas","tag-growth","tag-ideas","tag-magyar-nyelvu","tag-pipedrive"],"_links":{"self":[{"href":"https:\/\/crm-marketing.hu\/index.php\/wp-json\/wp\/v2\/posts\/109378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/crm-marketing.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/crm-marketing.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/crm-marketing.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/crm-marketing.hu\/index.php\/wp-json\/wp\/v2\/comments?post=109378"}],"version-history":[{"count":4,"href":"https:\/\/crm-marketing.hu\/index.php\/wp-json\/wp\/v2\/posts\/109378\/revisions"}],"predecessor-version":[{"id":109382,"href":"https:\/\/crm-marketing.hu\/index.php\/wp-json\/wp\/v2\/posts\/109378\/revisions\/109382"}],"wp:attachment":[{"href":"https:\/\/crm-marketing.hu\/index.php\/wp-json\/wp\/v2\/media?parent=109378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/crm-marketing.hu\/index.php\/wp-json\/wp\/v2\/categories?post=109378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/crm-marketing.hu\/index.php\/wp-json\/wp\/v2\/tags?post=109378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}