{"id":109268,"date":"2026-08-27T13:36:18","date_gmt":"2026-08-27T13:36:18","guid":{"rendered":"https:\/\/crm-marketing.hu\/?p=109268"},"modified":"2026-08-27T13:37:27","modified_gmt":"2026-08-27T13:37:27","slug":"excel-vs-crm-34-resz-az-egyetlen-uzleti-folyamat-amit-a-vallalat-nem-kontrollal-az-az-arbevetel","status":"publish","type":"post","link":"https:\/\/crm-marketing.hu\/index.php\/2026\/08\/27\/excel-vs-crm-34-resz-az-egyetlen-uzleti-folyamat-amit-a-vallalat-nem-kontrollal-az-az-arbevetel\/","title":{"rendered":"Excel vs CRM 34. r\u00e9sz &#8211; Az egyetlen \u00fczleti folyamat, amit a v\u00e1llalat nem kontroll\u00e1l, az az \u00e1rbev\u00e9tel"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"109268\" class=\"elementor elementor-109268\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f6e8cce e-flex e-con-boxed e-con e-parent\" data-id=\"7f6e8cce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73e5cd0e elementor-widget elementor-widget-text-editor\" data-id=\"73e5cd0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<style>\n.crm-revenue{\n  --deep:#0d3020;\n  --green:#1f7a4d;\n  --green2:#2d925a;\n  --mint:#e8f5ec;\n  --light:#f6f9f7;\n  --ink:#13251a;\n  --muted:#5e6d63;\n  --line:#dbe8df;\n  --gold:#d7aa35;\n  --goldsoft:#fff8df;\n  --red:#b84239;\n  --redsoft:#fff1ef;\n  max-width:1120px;\n  margin:40px auto;\n  padding:0 20px;\n  font-family:Arial,Helvetica,sans-serif;\n  color:var(--ink);\n}\n.crm-revenue *{box-sizing:border-box;}\n\n.cr-card{\n  overflow:hidden;\n  background:#fff;\n  border:1px solid var(--line);\n  border-radius:30px;\n  box-shadow:0 28px 70px rgba(13,48,32,.11);\n}\n\n\/* HERO *\/\n\n.cr-hero{\n  position:relative;\n  overflow:hidden;\n  padding:64px 44px 60px;\n  color:#fff;\n  background:\n    radial-gradient(circle at 88% 10%,rgba(255,255,255,.14),transparent 27%),\n    linear-gradient(135deg,#0a3924,#237b4b);\n}\n\n.cr-hero:after{\n  content:\"?\";\n  position:absolute;\n  right:35px;\n  top:-45px;\n  color:rgba(255,255,255,.06);\n  font-size:280px;\n  font-weight:900;\n  line-height:1;\n}\n\n.cr-badge{\n  position:relative;\n  z-index:2;\n  display:inline-block;\n  margin-bottom:18px;\n  padding:8px 14px;\n  border:1px solid rgba(255,255,255,.2);\n  border-radius:999px;\n  background:rgba(255,255,255,.13);\n  font-size:12px;\n  font-weight:900;\n  letter-spacing:.1em;\n  text-transform:uppercase;\n}\n\n.cr-hero h2{\n  position:relative;\n  z-index:2;\n  max-width:980px;\n  margin:0 0 20px;\n  color:#fff;\n  font-size:clamp(48px,6.5vw,78px);\n  line-height:.97;\n  letter-spacing:-.06em;\n}\n\n.cr-hero h2 span{\n  color:#b8e8c8;\n}\n\n.cr-hero p{\n  position:relative;\n  z-index:2;\n  max-width:900px;\n  margin:0;\n  color:#e1f1e6;\n  font-size:21px;\n  line-height:1.65;\n}\n\n\/* CONTROL *\/\n\n.cr-control{\n  padding:52px 28px;\n  text-align:center;\n}\n\n.cr-small{\n  display:block;\n  margin-bottom:9px;\n  color:var(--green);\n  font-size:12px;\n  font-weight:900;\n  letter-spacing:.12em;\n  text-transform:uppercase;\n}\n\n.cr-control h3,\n.cr-head h3{\n  max-width:960px;\n  margin:0 auto 17px;\n  color:var(--deep);\n  font-size:44px;\n  line-height:1.05;\n  letter-spacing:-.05em;\n}\n\n.cr-control p,\n.cr-head p{\n  max-width:880px;\n  margin:0 auto;\n  color:var(--muted);\n  font-size:18px;\n  line-height:1.72;\n}\n\n\/* CONTROL GRID *\/\n\n.cr-grid-wrap{\n  margin:0 28px 30px;\n  padding:40px 32px;\n  border-radius:25px;\n  background:#f7faf8;\n  border:1px solid var(--line);\n}\n\n.cr-head{\n  margin:0 auto 30px;\n  text-align:center;\n}\n\n.cr-grid{\n  display:grid;\n  grid-template-columns:repeat(3,1fr);\n  gap:13px;\n}\n\n.cr-box{\n  padding:26px 18px;\n  text-align:center;\n  background:#fff;\n  border:1px solid var(--line);\n  border-radius:18px;\n}\n\n.cr-icon{\n  width:46px;\n  height:46px;\n  margin:0 auto 13px;\n  display:flex;\n  align-items:center;\n  justify-content:center;\n  border-radius:50%;\n  background:var(--green);\n  color:#fff;\n  font-weight:900;\n}\n\n.cr-box strong{\n  display:block;\n  margin-bottom:7px;\n  color:var(--deep);\n  font-size:17px;\n}\n\n.cr-box p{\n  margin:0;\n  color:var(--muted);\n  font-size:13px;\n  line-height:1.5;\n}\n\n.cr-box.revenue{\n  background:var(--redsoft);\n  border-color:#efd3cf;\n}\n\n.cr-box.revenue .cr-icon{\n  background:var(--red);\n}\n\n.cr-box.revenue strong{\n  color:#7a302a;\n}\n\n\/* BIG REVENUE *\/\n\n.cr-revenue-box{\n  margin:0 28px 30px;\n  padding:55px 30px;\n  text-align:center;\n  color:#fff;\n  border-radius:25px;\n  background:\n    radial-gradient(circle at 50% 0%,rgba(255,255,255,.1),transparent 35%),\n    linear-gradient(135deg,#72251f,#b84239);\n}\n\n.cr-revenue-box small{\n  display:block;\n  margin-bottom:10px;\n  color:#ffd8d4;\n  font-size:12px;\n  font-weight:900;\n  letter-spacing:.12em;\n  text-transform:uppercase;\n}\n\n.cr-revenue-box h3{\n  max-width:980px;\n  margin:0 auto 18px;\n  color:#fff;\n  font-size:clamp(48px,6vw,68px);\n  line-height:1;\n  letter-spacing:-.06em;\n}\n\n.cr-revenue-box h3 span{\n  color:#ffd8d4;\n}\n\n.cr-revenue-box p{\n  max-width:880px;\n  margin:0 auto;\n  color:#ffe9e6;\n  font-size:19px;\n  line-height:1.72;\n}\n\n\/* CUSTOMER *\/\n\n.cr-customer{\n  margin:0 28px 30px;\n  padding:42px 32px;\n  border-radius:25px;\n  background:var(--mint);\n  border:1px solid #c9e2d2;\n}\n\n.cr-customer-flow{\n  display:grid;\n  grid-template-columns:1fr 55px 1.25fr;\n  gap:15px;\n  align-items:center;\n}\n\n.cr-company{\n  padding:32px 22px;\n  text-align:center;\n  background:#fff;\n  border:1px solid #d1e4d8;\n  border-radius:20px;\n}\n\n.cr-company-icon{\n  width:58px;\n  height:58px;\n  margin:0 auto 13px;\n  display:flex;\n  align-items:center;\n  justify-content:center;\n  border-radius:16px;\n  background:var(--green);\n  color:#fff;\n  font-size:23px;\n  font-weight:900;\n}\n\n.cr-company strong{\n  display:block;\n  margin-bottom:8px;\n  color:var(--deep);\n  font-size:22px;\n}\n\n.cr-company p{\n  margin:0;\n  color:var(--muted);\n  font-size:14px;\n  line-height:1.55;\n}\n\n.cr-arrow{\n  text-align:center;\n  color:var(--green);\n  font-size:34px;\n  font-weight:900;\n}\n\n.cr-buyer{\n  padding:35px 24px;\n  text-align:center;\n  color:#fff;\n  border-radius:22px;\n  background:linear-gradient(135deg,#17643f,#2d925a);\n  box-shadow:0 18px 40px rgba(23,100,63,.16);\n}\n\n.cr-buyer small{\n  display:block;\n  margin-bottom:8px;\n  color:#c5ead1;\n  font-size:11px;\n  font-weight:900;\n  letter-spacing:.12em;\n  text-transform:uppercase;\n}\n\n.cr-buyer strong{\n  display:block;\n  margin-bottom:9px;\n  font-size:30px;\n}\n\n.cr-buyer p{\n  margin:0;\n  color:#e1f1e6;\n  font-size:15px;\n  line-height:1.55;\n}\n\n\/* INFLUENCE *\/\n\n.cr-influence{\n  margin:0 28px 30px;\n  padding:48px 30px;\n  text-align:center;\n  color:#fff;\n  border-radius:25px;\n  background:var(--deep);\n}\n\n.cr-influence small{\n  display:block;\n  margin-bottom:9px;\n  color:#9fd8b3;\n  font-size:12px;\n  font-weight:900;\n  letter-spacing:.12em;\n  text-transform:uppercase;\n}\n\n.cr-influence h3{\n  max-width:980px;\n  margin:0 auto 18px;\n  color:#fff;\n  font-size:47px;\n  line-height:1.04;\n  letter-spacing:-.05em;\n}\n\n.cr-influence h3 span{\n  color:#a9dfbb;\n}\n\n.cr-influence p{\n  max-width:880px;\n  margin:0 auto;\n  color:#d7eade;\n  font-size:18px;\n  line-height:1.72;\n}\n\n\/* TOOLS *\/\n\n.cr-tools{\n  margin:0 28px 30px;\n  padding:40px 32px;\n  border-radius:25px;\n  background:var(--goldsoft);\n  border:1px solid #ead79f;\n}\n\n.cr-tools-grid{\n  display:grid;\n  grid-template-columns:repeat(3,1fr);\n  gap:13px;\n}\n\n.cr-tool{\n  padding:28px 18px;\n  text-align:center;\n  border-radius:18px;\n  background:#fff;\n  border:1px solid #eadcae;\n}\n\n.cr-tool-letter{\n  width:48px;\n  height:48px;\n  margin:0 auto 13px;\n  display:flex;\n  align-items:center;\n  justify-content:center;\n  border-radius:50%;\n  background:var(--gold);\n  color:#fff;\n  font-size:20px;\n  font-weight:900;\n}\n\n.cr-tool strong{\n  display:block;\n  margin-bottom:8px;\n  color:#49390f;\n  font-size:18px;\n}\n\n.cr-tool p{\n  margin:0;\n  color:#6c6040;\n  font-size:13px;\n  line-height:1.55;\n}\n\n\/* EQUATION *\/\n\n.cr-equation{\n  margin:0 28px 30px;\n  padding:46px 30px;\n  text-align:center;\n  border-radius:25px;\n  background:#f7faf8;\n  border:1px solid var(--line);\n}\n\n.cr-equation-row{\n  display:flex;\n  justify-content:center;\n  align-items:center;\n  flex-wrap:wrap;\n  gap:13px;\n  margin-top:28px;\n}\n\n.cr-eq-box{\n  min-width:180px;\n  padding:23px 17px;\n  border-radius:17px;\n  background:#fff;\n  border:1px solid var(--line);\n}\n\n.cr-eq-box strong{\n  display:block;\n  color:var(--deep);\n  font-size:20px;\n}\n\n.cr-eq-box span{\n  display:block;\n  margin-top:5px;\n  color:var(--muted);\n  font-size:12px;\n}\n\n.cr-eq-symbol{\n  color:var(--green);\n  font-size:30px;\n  font-weight:900;\n}\n\n.cr-eq-box.final{\n  background:var(--green);\n  border-color:var(--green);\n}\n\n.cr-eq-box.final strong,\n.cr-eq-box.final span{\n  color:#fff;\n}\n\n\/* BRAND STORY *\/\n\n.cr-brand{\n  margin:0 28px 30px;\n  padding:48px 32px;\n  border-radius:25px;\n  background:var(--redsoft);\n  border:1px solid #efd3cf;\n}\n\n.cr-brand-inner{\n  max-width:900px;\n  margin:0 auto;\n  text-align:center;\n}\n\n.cr-brand small{\n  display:block;\n  margin-bottom:9px;\n  color:var(--red);\n  font-size:12px;\n  font-weight:900;\n  letter-spacing:.12em;\n  text-transform:uppercase;\n}\n\n.cr-brand h3{\n  margin:0 0 17px;\n  color:#743029;\n  font-size:43px;\n  line-height:1.05;\n  letter-spacing:-.045em;\n}\n\n.cr-brand p{\n  margin:0;\n  color:#705853;\n  font-size:18px;\n  line-height:1.72;\n}\n\n\/* LESSON *\/\n\n.cr-lesson{\n  margin:0 28px 30px;\n  padding:54px 30px;\n  text-align:center;\n  color:#fff;\n  border-radius:25px;\n  background:linear-gradient(135deg,#17643f,#2d925a);\n}\n\n.cr-lesson small{\n  display:block;\n  margin-bottom:10px;\n  color:#c5ead1;\n  font-size:12px;\n  font-weight:900;\n  letter-spacing:.12em;\n  text-transform:uppercase;\n}\n\n.cr-lesson h3{\n  max-width:980px;\n  margin:0 auto 18px;\n  color:#fff;\n  font-size:48px;\n  line-height:1.03;\n  letter-spacing:-.055em;\n}\n\n.cr-lesson p{\n  max-width:880px;\n  margin:0 auto;\n  color:#e1f1e6;\n  font-size:18px;\n  line-height:1.72;\n}\n\n\/* CRM *\/\n\n.cr-crm{\n  margin:0 28px 30px;\n  padding:44px 32px;\n  border-radius:25px;\n  background:var(--mint);\n  border:1px solid #c9e2d2;\n}\n\n.cr-crm-grid{\n  display:grid;\n  grid-template-columns:repeat(4,1fr);\n  gap:13px;\n}\n\n.cr-crm-item{\n  padding:25px 17px;\n  text-align:center;\n  border-radius:18px;\n  background:#fff;\n  border:1px solid #d1e4d8;\n}\n\n.cr-crm-num{\n  width:42px;\n  height:42px;\n  margin:0 auto 12px;\n  display:flex;\n  align-items:center;\n  justify-content:center;\n  border-radius:12px;\n  background:var(--green);\n  color:#fff;\n  font-weight:900;\n}\n\n.cr-crm-item strong{\n  display:block;\n  margin-bottom:7px;\n  color:var(--deep);\n}\n\n.cr-crm-item p{\n  margin:0;\n  color:var(--muted);\n  font-size:13px;\n  line-height:1.5;\n}\n\n\/* FINAL *\/\n\n.cr-final{\n  padding:57px 30px;\n  text-align:center;\n  color:#fff;\n  background:var(--deep);\n}\n\n.cr-final small{\n  display:block;\n  margin-bottom:10px;\n  color:#9fd8b3;\n  font-size:12px;\n  font-weight:900;\n  letter-spacing:.12em;\n  text-transform:uppercase;\n}\n\n.cr-final h3{\n  max-width:980px;\n  margin:0 auto 18px;\n  color:#fff;\n  font-size:48px;\n  line-height:1.03;\n  letter-spacing:-.055em;\n}\n\n.cr-final h3 span{\n  color:#a9dfbb;\n}\n\n.cr-final p{\n  max-width:880px;\n  margin:0 auto 27px;\n  color:#d7eade;\n  font-size:18px;\n  line-height:1.72;\n}\n\n.cr-button{\n  display:inline-block;\n  padding:17px 29px;\n  border-radius:999px;\n  background:#fff;\n  color:var(--deep)!important;\n  text-decoration:none!important;\n  font-weight:900;\n}\n\n@media(max-width:900px){\n  .cr-grid,\n  .cr-tools-grid{\n    grid-template-columns:1fr;\n  }\n\n  .cr-crm-grid{\n    grid-template-columns:1fr 1fr;\n  }\n}\n\n@media(max-width:720px){\n  .cr-customer-flow{\n    grid-template-columns:1fr;\n  }\n\n  .cr-arrow{\n    transform:rotate(90deg);\n  }\n}\n\n@media(max-width:680px){\n  .crm-revenue{\n    margin:20px auto;\n    padding:0 12px;\n  }\n\n  .cr-hero{\n    padding:37px 24px;\n  }\n\n  .cr-hero p{\n    font-size:18px;\n  }\n\n  .cr-crm-grid{\n    grid-template-columns:1fr;\n  }\n\n  .cr-grid-wrap,\n  .cr-revenue-box,\n  .cr-customer,\n  .cr-influence,\n  .cr-tools,\n  .cr-equation,\n  .cr-brand,\n  .cr-lesson,\n  .cr-crm{\n    margin-left:18px;\n    margin-right:18px;\n  }\n}\n<\/style>\n\n\n<div class=\"crm-revenue\">\n<div class=\"cr-card\">\n\n\n<!-- HERO -->\n\n<section class=\"cr-hero\">\n\n<div class=\"cr-badge\">\nAZ \u00c1RBEV\u00c9TEL K\u00dcL\u00d6N\u00d6S TERM\u00c9SZETE\n<\/div>\n\n<h2>\nSzinte mindent kontroll\u00e1lhat a c\u00e9g.<br>\n<span>Az \u00e1rbev\u00e9telt nem.<\/span>\n<\/h2>\n\n<p>\nVan egy k\u00fcl\u00f6n\u00f6s v\u00e1llalati mutat\u00f3,\namely tal\u00e1n mindenn\u00e9l fontosabb,\n\n<strong>\nm\u00e9gsem a v\u00e1llalat hozza meg r\u00f3la a v\u00e9gs\u0151 d\u00f6nt\u00e9st.\n<\/strong>\n\n<br><br>\n\nEz az \u00e1rbev\u00e9tel.\n\n<br><br>\n\nMert a v\u00e9g\u00e9n mindig van valaki,\naki eld\u00f6nti:\n\n<strong>\nfizet \u2013 vagy nem fizet.\n<\/strong>\n<\/p>\n\n<\/section>\n\n\n<!-- CONTROL -->\n\n<section class=\"cr-control\">\n\n<span class=\"cr-small\">\nMIT KONTROLL\u00c1L A V\u00c1LLALAT?\n<\/span>\n\n<h3>\nA saj\u00e1t m\u0171k\u00f6d\u00e9s\u00e9t.\n<\/h3>\n\n<p>\nA v\u00e1llalat meghat\u00e1rozhatja,\nhogy mit gy\u00e1rt,\nkit alkalmaz,\nmennyit termel,\nhogyan szervezi a folyamatait,\nmilyen k\u00f6lts\u00e9geket v\u00e1llal,\nmilyen technol\u00f3gi\u00e1t haszn\u00e1l.\n\n<br><br>\n\n<strong>\nEzekre k\u00f6zvetlen r\u00e1hat\u00e1sa van.\n<\/strong>\n<\/p>\n\n<\/section>\n\n\n<!-- GRID -->\n\n<section class=\"cr-grid-wrap\">\n\n<div class=\"cr-head\">\n\n<span class=\"cr-small\">\nKONTROLL VS. BEFOLY\u00c1S\n<\/span>\n\n<h3>\nMajdnem minden bel\u00fcl d\u0151l el.\n<\/h3>\n\n<\/div>\n\n\n<div class=\"cr-grid\">\n\n<div class=\"cr-box\">\n<div class=\"cr-icon\">\u2713<\/div>\n<strong>K\u00f6lts\u00e9gek<\/strong>\n<p>\nD\u00f6nthet\u00fcnk r\u00f3la, mire \u00e9s mennyit k\u00f6lt\u00fcnk.\n<\/p>\n<\/div>\n\n<div class=\"cr-box\">\n<div class=\"cr-icon\">\u2713<\/div>\n<strong>L\u00e9tsz\u00e1m<\/strong>\n<p>\nMi d\u00f6nt\u00fcnk a szervezetr\u0151l \u00e9s az er\u0151forr\u00e1sokr\u00f3l.\n<\/p>\n<\/div>\n\n<div class=\"cr-box\">\n<div class=\"cr-icon\">\u2713<\/div>\n<strong>Folyamatok<\/strong>\n<p>\nMi alak\u00edtjuk ki, hogyan m\u0171k\u00f6dj\u00f6n a v\u00e1llalat.\n<\/p>\n<\/div>\n\n<div class=\"cr-box\">\n<div class=\"cr-icon\">\u2713<\/div>\n<strong>Technol\u00f3gia<\/strong>\n<p>\nMi v\u00e1lasztjuk ki, milyen eszk\u00f6z\u00f6kkel dolgozunk.\n<\/p>\n<\/div>\n\n<div class=\"cr-box\">\n<div class=\"cr-icon\">\u2713<\/div>\n<strong>Aktivit\u00e1s<\/strong>\n<p>\nMeghat\u00e1rozhatjuk, milyen munk\u00e1t v\u00e9gezzen a csapat.\n<\/p>\n<\/div>\n\n<div class=\"cr-box revenue\">\n<div class=\"cr-icon\">?<\/div>\n<strong>\u00c1rbev\u00e9tel<\/strong>\n<p>\nA v\u00e9gs\u0151 d\u00f6nt\u00e9st azonban nem mi hozzuk meg.\n<\/p>\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<!-- REVENUE -->\n\n<section class=\"cr-revenue-box\">\n\n<small>\nAZ EGYETLEN PROBL\u00c9MA\n<\/small>\n\n<h3>\nAz \u00e1rbev\u00e9tel f\u00f6l\u00f6tt<br>\n<span>a vev\u0151 rendelkezik.<\/span>\n<\/h3>\n\n<p>\nMi mondhatjuk azt,\nhogy j\u00f6v\u0151re 30%-kal t\u00f6bb \u00e1rbev\u00e9telt akarunk.\n\n<br><br>\n\nK\u00e9sz\u00edthet\u00fcnk tervet.\n\nEmelhetj\u00fck az \u00e9rt\u00e9kes\u00edt\u00e9si c\u00e9lt.\n\nN\u00f6velhetj\u00fck a marketingb\u00fcdzs\u00e9t.\n\nFelvehet\u00fcnk \u00faj \u00e9rt\u00e9kes\u00edt\u0151ket.\n\n<br><br>\n\n<strong>\nDe a p\u00e9nzt nem mi utaljuk \u00e1t saj\u00e1t magunknak.\n<\/strong>\n\n<br><br>\n\nA vev\u0151 teszi.\n\nHa \u00fagy d\u00f6nt.\n<\/p>\n\n<\/section>\n\n\n<!-- CUSTOMER DECISION -->\n\n<section class=\"cr-customer\">\n\n<div class=\"cr-head\">\n\n<span class=\"cr-small\">\nKI\u00c9 AZ UTOLS\u00d3 KATTINT\u00c1S?\n<\/span>\n\n<h3>\nA v\u00e1llalat el\u0151k\u00e9sz\u00edt.<br>\nA vev\u0151 d\u00f6nt.\n<\/h3>\n\n<\/div>\n\n\n<div class=\"cr-customer-flow\">\n\n<div class=\"cr-company\">\n\n<div class=\"cr-company-icon\">C\u00c9G<\/div>\n\n<strong>\nAmit mi tehet\u00fcnk\n<\/strong>\n\n<p>\nTerm\u00e9k<br>\n\u00c1r<br>\nMarketing<br>\n\u00c9rt\u00e9kes\u00edt\u00e9s<br>\nKommunik\u00e1ci\u00f3<br>\nUt\u00e1nk\u00f6vet\u00e9s<br>\n\u00dcgyf\u00e9l\u00e9lm\u00e9ny\n<\/p>\n\n<\/div>\n\n\n<div class=\"cr-arrow\">\n\u2192\n<\/div>\n\n\n<div class=\"cr-buyer\">\n\n<small>\nA V\u00c9GS\u0150 D\u00d6NT\u00c9S\n<\/small>\n\n<strong>\nA VEV\u0150\n<\/strong>\n\n<p>\nIGEN \/ NEM\n<br><br>\n\nMegveszi?\n\nNem veszi meg?\n\nMost v\u00e1s\u00e1rol?\n\nK\u00e9s\u0151bb?\n\nT\u0151l\u00fcnk?\n\nA konkurenci\u00e1t\u00f3l?\n\n<br><br>\n\n<strong>\nEzt m\u00e1r \u0151 d\u00f6nti el.\n<\/strong>\n<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<!-- INFLUENCE -->\n\n<section class=\"cr-influence\">\n\n<small>\nAKKOR MIT TEHET\u00dcNK?\n<\/small>\n\n<h3>\nKontroll\u00e1lni nem tudjuk.<br>\n<span>Befoly\u00e1solni ann\u00e1l ink\u00e1bb.<\/span>\n<\/h3>\n\n<p>\nPontosan ez\u00e9rt l\u00e9tezik\n\n<strong>\na marketing,\naz \u00e9rt\u00e9kes\u00edt\u00e9s\n\u00e9s a PR.\n<\/strong>\n\n<br><br>\n\nNem az\u00e9rt,\nmert ezekkel parancsot adhatunk a vev\u0151nek.\n\n<br><br>\n\nHanem az\u00e9rt,\nmert n\u00f6velhetj\u00fck annak val\u00f3sz\u00edn\u0171s\u00e9g\u00e9t,\nhogy\n\n<strong>\nminket v\u00e1lasszon.\n<\/strong>\n<\/p>\n\n<\/section>\n\n\n<!-- TOOLS -->\n\n<section class=\"cr-tools\">\n\n<div class=\"cr-head\">\n\n<span class=\"cr-small\">\nH\u00c1ROM NAGY BEFOLY\u00c1SOL\u00d3 ER\u0150\n<\/span>\n\n<h3>\nHa nem kontroll\u00e1lhatjuk a bev\u00e9telt,<br>\na val\u00f3sz\u00edn\u0171s\u00e9g\u00e9t kell n\u00f6veln\u00fcnk.\n<\/h3>\n\n<\/div>\n\n\n<div class=\"cr-tools-grid\">\n\n<div class=\"cr-tool\">\n<div class=\"cr-tool-letter\">M<\/div>\n<strong>MARKETING<\/strong>\n<p>\nFigyelmet szerez,\n\u00e9rdekl\u0151d\u00e9st kelt,\npozicion\u00e1l \u00e9s vev\u0151jel\u00f6lteket hoz.\n<\/p>\n<\/div>\n\n<div class=\"cr-tool\">\n<div class=\"cr-tool-letter\">\u00c9<\/div>\n<strong>\u00c9RT\u00c9KES\u00cdT\u00c9S<\/strong>\n<p>\nMeg\u00e9rti az ig\u00e9nyt,\nmeggy\u0151z,\nkezeli a kifog\u00e1sokat\n\u00e9s v\u00e9gigviszi a d\u00f6nt\u00e9si folyamatot.\n<\/p>\n<\/div>\n\n<div class=\"cr-tool\">\n<div class=\"cr-tool-letter\">PR<\/div>\n<strong>PR<\/strong>\n<p>\nIsmerts\u00e9get,\nbizalmat,\nhiteless\u00e9get\n\u00e9s reput\u00e1ci\u00f3t \u00e9p\u00edt.\n<\/p>\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<!-- EQUATION -->\n\n<section class=\"cr-equation\">\n\n<div class=\"cr-head\">\n\n<span class=\"cr-small\">\nA VAL\u00d3DI \u00d6SSZEF\u00dcGG\u00c9S\n<\/span>\n\n<h3>\nNem \u00e1rbev\u00e9telt gy\u00e1rtunk.<br>\nA v\u00e1s\u00e1rl\u00e1s es\u00e9ly\u00e9t n\u00f6velj\u00fck.\n<\/h3>\n\n<p>\nMin\u00e9l jobban m\u0171k\u00f6dik a befoly\u00e1solhat\u00f3 r\u00e9sz,\nann\u00e1l nagyobb az es\u00e9ly a k\u00edv\u00e1nt eredm\u00e9nyre.\n<\/p>\n\n<\/div>\n\n\n<div class=\"cr-equation-row\">\n\n<div class=\"cr-eq-box\">\n<strong>MARKETING<\/strong>\n<span>figyelem + \u00e9rdekl\u0151d\u00e9s<\/span>\n<\/div>\n\n<div class=\"cr-eq-symbol\">+<\/div>\n\n<div class=\"cr-eq-box\">\n<strong>\u00c9RT\u00c9KES\u00cdT\u00c9S<\/strong>\n<span>meggy\u0151z\u00e9s + k\u00f6vet\u00e9s<\/span>\n<\/div>\n\n<div class=\"cr-eq-symbol\">+<\/div>\n\n<div class=\"cr-eq-box\">\n<strong>PR<\/strong>\n<span>bizalom + reput\u00e1ci\u00f3<\/span>\n<\/div>\n\n<div class=\"cr-eq-symbol\">\u2192<\/div>\n\n<div class=\"cr-eq-box final\">\n<strong>NAGYOBB ES\u00c9LY<\/strong>\n<span>a v\u00e1s\u00e1rl\u00e1sra<\/span>\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<!-- BRAND EXAMPLE -->\n\n<section class=\"cr-brand\">\n\n<div class=\"cr-brand-inner\">\n\n<small>\nM\u00c9G A LEGISMERTEBB M\u00c1RK\u00c1K SEM D\u0150LHETNEK H\u00c1TRA\n<\/small>\n\n<h3>\n\u201eMinket m\u00e1r mindenki ismer.\u201d<br>\nEz \u00f6nmag\u00e1ban nem \u00e9rt\u00e9kes\u00edt\u00e9si strat\u00e9gia.\n<\/h3>\n\n<p>\nA vil\u00e1g legismertebb m\u00e1rk\u00e1inak is\nfolyamatosan dolgozniuk kell azon,\nhogy jelen legyenek a fogyaszt\u00f3 fej\u00e9ben.\n\n<br><br>\n\nA m\u00e1rkaismerts\u00e9g \u00f6nmag\u00e1ban nem jelenti azt,\nhogy a v\u00e1s\u00e1rl\u00f3 automatikusan \u00fajra \u00e9s \u00fajra minket v\u00e1laszt.\n\n<br><br>\n\n<strong>\nHa m\u00e9g a vil\u00e1g legnagyobb m\u00e1rk\u00e1i sem hagyj\u00e1k abba\na marketinget \u00e9s az \u00e9rt\u00e9kes\u00edt\u00e9s t\u00e1mogat\u00e1s\u00e1t,\nmire sz\u00e1m\u00edthat egy kev\u00e9sb\u00e9 ismert v\u00e1llalkoz\u00e1s?\n<\/strong>\n<\/p>\n\n<\/div>\n\n<\/section>\n\n\n<!-- LESSON -->\n\n<section class=\"cr-lesson\">\n\n<small>\nEZ\u00c9RT VESZ\u00c9LYES A PASSZ\u00cdV \u00c9RT\u00c9KES\u00cdT\u00c9S\n<\/small>\n\n<h3>\nA vev\u0151 nem a mi tervsz\u00e1maink alapj\u00e1n v\u00e1s\u00e1rol.\n<\/h3>\n\n<p>\nNem tudja,\nhogy nek\u00fcnk ebben a h\u00f3napban\nm\u00e9g h\u00e1rom szerz\u0151d\u00e9s kell.\n\n<br><br>\n\nNem \u00e9rdekli,\nhogy a terv\u00fcnkh\u00f6z hi\u00e1nyzik m\u00e9g 8 milli\u00f3 forint.\n\n<br><br>\n\nNem az\u00e9rt v\u00e1s\u00e1rol,\nmert nek\u00fcnk sz\u00fcks\u00e9g\u00fcnk van az \u00e1rbev\u00e9telre.\n\n<br><br>\n\n<strong>\nAkkor v\u00e1s\u00e1rol,\namikor sz\u00e1m\u00e1ra megfelel\u0151 az aj\u00e1nlat,\na pillanat,\na bizalom,\na motiv\u00e1ci\u00f3\n\u00e9s a d\u00f6nt\u00e9si helyzet.\n<\/strong>\n\n<br><br>\n\nEz\u00e9rt kell az \u00e9rt\u00e9kes\u00edt\u00e9st\nprofesszion\u00e1lisan menedzselni.\n<\/p>\n\n<\/section>\n\n\n<!-- CRM -->\n\n<section class=\"cr-crm\">\n\n<div class=\"cr-head\">\n\n<span class=\"cr-small\">\n\u00c9S ITT J\u00d6N K\u00c9PBE A CRM\n<\/span>\n\n<h3>\nA vev\u0151t nem kontroll\u00e1ljuk.<br>\nA saj\u00e1t \u00e9rt\u00e9kes\u00edt\u00e9si munk\u00e1nkat viszont igen.\n<\/h3>\n\n<p>\nA CRM feladata nem az,\nhogy garant\u00e1lja a v\u00e1s\u00e1rl\u00e1st.\n\n<strong>\nIlyet egyetlen rendszer sem tud.\n<\/strong>\n\n<br><br>\n\nA feladata az,\nhogy amit mi megtehet\u00fcnk a siker \u00e9rdek\u00e9ben,\naz val\u00f3ban megt\u00f6rt\u00e9njen.\n<\/p>\n\n<\/div>\n\n\n<div class=\"cr-crm-grid\">\n\n<div class=\"cr-crm-item\">\n<div class=\"cr-crm-num\">1<\/div>\n<strong>Id\u0151z\u00edt\u00e9s<\/strong>\n<p>\nA megfelel\u0151 pillanatban t\u00f6rt\u00e9njen meg a k\u00f6vetkez\u0151 l\u00e9p\u00e9s.\n<\/p>\n<\/div>\n\n<div class=\"cr-crm-item\">\n<div class=\"cr-crm-num\">2<\/div>\n<strong>Inform\u00e1ci\u00f3<\/strong>\n<p>\nTudjuk, kivel besz\u00e9l\u00fcnk \u00e9s hol tart a d\u00f6nt\u00e9sben.\n<\/p>\n<\/div>\n\n<div class=\"cr-crm-item\">\n<div class=\"cr-crm-num\">3<\/div>\n<strong>Ut\u00e1nk\u00f6vet\u00e9s<\/strong>\n<p>\nEgyetlen \u00edg\u00e9retes \u00fcgylet se vesszen el felejt\u00e9s miatt.\n<\/p>\n<\/div>\n\n<div class=\"cr-crm-item\">\n<div class=\"cr-crm-num\">4<\/div>\n<strong>Folyamat<\/strong>\n<p>\nA sikerhez sz\u00fcks\u00e9ges l\u00e9p\u00e9sek k\u00f6vetkezetesen megt\u00f6rt\u00e9njenek.\n<\/p>\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<!-- FINAL -->\n\n<section class=\"cr-final\">\n\n<small>\nPIPEDRIVE CRM\n<\/small>\n\n<h3>\nA bev\u00e9telt nem kontroll\u00e1lhatjuk.<br>\n<span>A hozz\u00e1 vezet\u0151 munk\u00e1t igen.<\/span>\n<\/h3>\n\n<p>\nA vev\u0151 d\u00f6nt.\n\n<strong>\nEz nem fog megv\u00e1ltozni.\n<\/strong>\n\n<br><br>\n\nAmit viszont mi d\u00f6nt\u00fcnk el:\n\nmikor keress\u00fck,\n\nmit mondunk neki,\n\nmit tudunk r\u00f3la,\n\nhogyan k\u00f6vetj\u00fck,\n\nmit \u00edg\u00e9rt\u00fcnk,\n\nmi a k\u00f6vetkez\u0151 l\u00e9p\u00e9s,\n\n\u00e9s hagyjuk-e elveszni az \u00fcgyletet.\n\n<br><br>\n\n<strong>\nPontosan ez\u00e9rt nem mindegy,\nhogyan t\u00e1mogatjuk az \u00e9rt\u00e9kes\u00edt\u00e9st.\n<\/strong>\n<\/p>\n\n<a class=\"cr-button\" href=\"https:\/\/crm-marketing.hu\/\">\nPipedrive CRM \u2013 kontroll\u00e1ljuk azt, amit lehet \u2192\n<\/a>\n\n<\/section>\n\n\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>AZ \u00c1RBEV\u00c9TEL K\u00dcL\u00d6N\u00d6S TERM\u00c9SZETE Szinte mindent kontroll\u00e1lhat a c\u00e9g. Az \u00e1rbev\u00e9telt nem. Van egy k\u00fcl\u00f6n\u00f6s v\u00e1llalati mutat\u00f3, amely tal\u00e1n mindenn\u00e9l fontosabb, m\u00e9gsem a v\u00e1llalat hozza meg r\u00f3la a..<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":2,"footnotes":""},"categories":[44,47,46,45,43,1],"tags":[48,53,49,50,24,25,52,51],"class_list":["post-109268","post","type-post","status-publish","format-standard","hentry","category-crm_customer_relationship_management","category-eladasnoveles","category-ertekesitestamogatas","category-magyar_nyelvu_magyarul","category-pipedrive","category-uncategorized","tag-crm","tag-eladasnoveles","tag-ertekesites","tag-ertekesitestamogatas","tag-growth","tag-ideas","tag-magyar-nyelvu","tag-pipedrive"],"_links":{"self":[{"href":"https:\/\/crm-marketing.hu\/index.php\/wp-json\/wp\/v2\/posts\/109268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/crm-marketing.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/crm-marketing.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/crm-marketing.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/crm-marketing.hu\/index.php\/wp-json\/wp\/v2\/comments?post=109268"}],"version-history":[{"count":4,"href":"https:\/\/crm-marketing.hu\/index.php\/wp-json\/wp\/v2\/posts\/109268\/revisions"}],"predecessor-version":[{"id":109272,"href":"https:\/\/crm-marketing.hu\/index.php\/wp-json\/wp\/v2\/posts\/109268\/revisions\/109272"}],"wp:attachment":[{"href":"https:\/\/crm-marketing.hu\/index.php\/wp-json\/wp\/v2\/media?parent=109268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/crm-marketing.hu\/index.php\/wp-json\/wp\/v2\/categories?post=109268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/crm-marketing.hu\/index.php\/wp-json\/wp\/v2\/tags?post=109268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}