{"id":109238,"date":"2026-08-27T13:15:03","date_gmt":"2026-08-27T13:15:03","guid":{"rendered":"https:\/\/crm-marketing.hu\/?p=109238"},"modified":"2026-08-27T13:15:50","modified_gmt":"2026-08-27T13:15:50","slug":"excel-vs-crm-28-resz-kapcsolattartasi-adatok-excelben","status":"publish","type":"post","link":"https:\/\/crm-marketing.hu\/index.php\/2026\/08\/27\/excel-vs-crm-28-resz-kapcsolattartasi-adatok-excelben\/","title":{"rendered":"Excel vs CRM 28. r\u00e9sz &#8211; Kapcsolattart\u00e1si adatok Excelben?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"109238\" class=\"elementor elementor-109238\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f6e8cce e-flex e-con-boxed e-con e-parent\" data-id=\"7f6e8cce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73e5cd0e elementor-widget elementor-widget-text-editor\" data-id=\"73e5cd0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<style>\n.crm-contacts{\n  --deep:#0d3020;\n  --green:#1f7a4d;\n  --green2:#2d925a;\n  --mint:#e8f5ec;\n  --light:#f6f9f7;\n  --ink:#13251a;\n  --muted:#5e6d63;\n  --line:#dbe8df;\n  --gold:#d7aa35;\n  --goldsoft:#fff8df;\n  --red:#b84239;\n  --redsoft:#fff1ef;\n  max-width:1120px;\n  margin:40px auto;\n  padding:0 20px;\n  font-family:Arial,Helvetica,sans-serif;\n  color:var(--ink);\n}\n.crm-contacts *{box-sizing:border-box;}\n\n.cc-card{\n  overflow:hidden;\n  background:#fff;\n  border:1px solid var(--line);\n  border-radius:30px;\n  box-shadow:0 28px 70px rgba(13,48,32,.11);\n}\n\n\/* HERO *\/\n\n.cc-hero{\n  position:relative;\n  overflow:hidden;\n  padding:58px 44px 54px;\n  color:#fff;\n  background:\n    radial-gradient(circle at 88% 10%,rgba(255,255,255,.14),transparent 27%),\n    linear-gradient(135deg,#0a3924,#237b4b);\n}\n\n.cc-hero:after{\n  content:\"\ud83d\udc65\";\n  position:absolute;\n  right:30px;\n  top:15px;\n  opacity:.07;\n  font-size:180px;\n  line-height:1;\n}\n\n.cc-badge{\n  position:relative;\n  z-index:2;\n  display:inline-block;\n  margin-bottom:18px;\n  padding:8px 13px;\n  border:1px solid rgba(255,255,255,.2);\n  border-radius:999px;\n  background:rgba(255,255,255,.13);\n  font-size:12px;\n  font-weight:900;\n  letter-spacing:.1em;\n  text-transform:uppercase;\n}\n\n.cc-hero h2{\n  position:relative;\n  z-index:2;\n  max-width:980px;\n  margin:0 0 20px;\n  color:#fff;\n  font-size:clamp(44px,5.8vw,69px);\n  line-height:1;\n  letter-spacing:-.055em;\n}\n\n.cc-hero h2 span{\n  color:#c9f1d7;\n}\n\n.cc-hero p{\n  position:relative;\n  z-index:2;\n  max-width:900px;\n  margin:0;\n  color:#e2f1e7;\n  font-size:21px;\n  line-height:1.65;\n}\n\n\/* INTRO *\/\n\n.cc-intro{\n  padding:49px 28px;\n  text-align:center;\n}\n\n.cc-intro small,\n.cc-head small{\n  display:block;\n  margin-bottom:8px;\n  color:var(--green);\n  font-size:12px;\n  font-weight:900;\n  letter-spacing:.12em;\n  text-transform:uppercase;\n}\n\n.cc-intro h3{\n  max-width:950px;\n  margin:0 auto 16px;\n  color:var(--deep);\n  font-size:42px;\n  line-height:1.06;\n  letter-spacing:-.045em;\n}\n\n.cc-intro p{\n  max-width:880px;\n  margin:0 auto;\n  color:var(--muted);\n  font-size:18px;\n  line-height:1.72;\n}\n\n\/* BIG *\/\n\n.cc-big{\n  margin:0 28px 30px;\n  padding:46px 30px;\n  text-align:center;\n  color:#fff;\n  border-radius:25px;\n  background:var(--deep);\n}\n\n.cc-big small{\n  display:block;\n  margin-bottom:9px;\n  color:#9fd8b3;\n  font-size:12px;\n  font-weight:900;\n  letter-spacing:.12em;\n  text-transform:uppercase;\n}\n\n.cc-big h3{\n  max-width:960px;\n  margin:0 auto 17px;\n  color:#fff;\n  font-size:46px;\n  line-height:1.04;\n  letter-spacing:-.05em;\n}\n\n.cc-big h3 span{\n  color:#a9dfbb;\n}\n\n.cc-big p{\n  max-width:870px;\n  margin:0 auto;\n  color:#d7eade;\n  font-size:18px;\n  line-height:1.72;\n}\n\n\/* B2C *\/\n\n.cc-b2c{\n  margin:0 28px 30px;\n  padding:35px;\n  border-radius:25px;\n  background:var(--goldsoft);\n  border:1px solid #ead79f;\n}\n\n.cc-head{\n  max-width:900px;\n  margin:0 auto 28px;\n  text-align:center;\n}\n\n.cc-head h3{\n  margin:0 0 11px;\n  color:var(--deep);\n  font-size:38px;\n  line-height:1.08;\n  letter-spacing:-.04em;\n}\n\n.cc-head p{\n  margin:0;\n  color:var(--muted);\n  font-size:17px;\n  line-height:1.65;\n}\n\n.cc-b2c-grid{\n  display:grid;\n  grid-template-columns:1fr 70px 1fr;\n  gap:14px;\n  align-items:center;\n}\n\n.cc-person{\n  padding:28px 22px;\n  text-align:center;\n  border-radius:20px;\n  background:#fff;\n  border:1px solid #eadcae;\n}\n\n.cc-person-icon{\n  width:60px;\n  height:60px;\n  margin:0 auto 14px;\n  display:flex;\n  align-items:center;\n  justify-content:center;\n  border-radius:50%;\n  background:var(--mint);\n  color:var(--green);\n  font-size:25px;\n  font-weight:900;\n}\n\n.cc-person strong{\n  display:block;\n  margin-bottom:8px;\n  color:#49390f;\n  font-size:21px;\n}\n\n.cc-person p{\n  margin:0;\n  color:#6c6040;\n  font-size:14px;\n  line-height:1.55;\n}\n\n.cc-plus{\n  text-align:center;\n  color:#8b691a;\n  font-size:32px;\n  font-weight:900;\n}\n\n\/* DIFFERENT *\/\n\n.cc-different{\n  margin:0 28px 30px;\n  padding:43px 30px;\n  text-align:center;\n  border-radius:25px;\n  background:var(--mint);\n  border:1px solid #c9e2d2;\n}\n\n.cc-different small{\n  display:block;\n  margin-bottom:9px;\n  color:var(--green);\n  font-size:12px;\n  font-weight:900;\n  letter-spacing:.12em;\n  text-transform:uppercase;\n}\n\n.cc-different h3{\n  max-width:940px;\n  margin:0 auto 16px;\n  color:var(--deep);\n  font-size:42px;\n  line-height:1.06;\n  letter-spacing:-.045em;\n}\n\n.cc-different p{\n  max-width:860px;\n  margin:0 auto;\n  color:var(--muted);\n  font-size:18px;\n  line-height:1.7;\n}\n\n\/* B2B *\/\n\n.cc-b2b{\n  margin:0 28px 30px;\n  padding:36px;\n  border-radius:25px;\n  color:#fff;\n  background:linear-gradient(135deg,#17643f,#2d925a);\n}\n\n.cc-b2b-head{\n  max-width:900px;\n  margin:0 auto 29px;\n  text-align:center;\n}\n\n.cc-b2b-head small{\n  display:block;\n  margin-bottom:8px;\n  color:#c5ead1;\n  font-size:12px;\n  font-weight:900;\n  letter-spacing:.12em;\n  text-transform:uppercase;\n}\n\n.cc-b2b-head h3{\n  margin:0 0 12px;\n  color:#fff;\n  font-size:40px;\n  line-height:1.07;\n  letter-spacing:-.045em;\n}\n\n.cc-b2b-head p{\n  margin:0;\n  color:#e1f1e6;\n  font-size:17px;\n  line-height:1.65;\n}\n\n.cc-b2b-grid{\n  display:grid;\n  grid-template-columns:repeat(5,1fr);\n  gap:12px;\n}\n\n.cc-role{\n  padding:22px 16px;\n  text-align:center;\n  border:1px solid rgba(255,255,255,.16);\n  border-radius:18px;\n  background:rgba(255,255,255,.1);\n}\n\n.cc-role span{\n  display:flex;\n  width:42px;\n  height:42px;\n  margin:0 auto 12px;\n  align-items:center;\n  justify-content:center;\n  border-radius:12px;\n  background:#fff;\n  color:var(--green);\n  font-weight:900;\n}\n\n.cc-role strong{\n  display:block;\n  margin-bottom:7px;\n  color:#fff;\n  font-size:16px;\n}\n\n.cc-role p{\n  margin:0;\n  color:#d9ebdf;\n  font-size:13px;\n  line-height:1.5;\n}\n\n\/* WEIGHT *\/\n\n.cc-weight{\n  margin:0 28px 30px;\n  padding:35px;\n  border-radius:25px;\n  background:#f7faf8;\n  border:1px solid var(--line);\n}\n\n.cc-weight-grid{\n  display:grid;\n  grid-template-columns:repeat(3,1fr);\n  gap:13px;\n}\n\n.cc-weight-item{\n  padding:25px 20px;\n  border-radius:18px;\n  background:#fff;\n  border:1px solid var(--line);\n}\n\n.cc-weight-item small{\n  display:block;\n  margin-bottom:7px;\n  color:var(--green);\n  font-size:11px;\n  font-weight:900;\n  letter-spacing:.08em;\n  text-transform:uppercase;\n}\n\n.cc-weight-item strong{\n  display:block;\n  margin-bottom:8px;\n  color:var(--deep);\n  font-size:19px;\n}\n\n.cc-weight-item p{\n  margin:0;\n  color:var(--muted);\n  font-size:14px;\n  line-height:1.55;\n}\n\n\/* PERSUASION *\/\n\n.cc-persuasion{\n  margin:0 28px 30px;\n  padding:44px 30px;\n  text-align:center;\n  color:#fff;\n  border-radius:25px;\n  background:var(--deep);\n}\n\n.cc-persuasion small{\n  display:block;\n  margin-bottom:9px;\n  color:#9fd8b3;\n  font-size:12px;\n  font-weight:900;\n  letter-spacing:.12em;\n  text-transform:uppercase;\n}\n\n.cc-persuasion h3{\n  max-width:950px;\n  margin:0 auto 16px;\n  color:#fff;\n  font-size:43px;\n  line-height:1.06;\n  letter-spacing:-.045em;\n}\n\n.cc-persuasion p{\n  max-width:870px;\n  margin:0 auto;\n  color:#d7eade;\n  font-size:18px;\n  line-height:1.7;\n}\n\n\/* MOTIVATION *\/\n\n.cc-motivation{\n  margin:0 28px 30px;\n  padding:35px;\n  border-radius:25px;\n  background:var(--goldsoft);\n  border:1px solid #ead79f;\n}\n\n.cc-motivation-grid{\n  display:grid;\n  grid-template-columns:repeat(4,1fr);\n  gap:13px;\n}\n\n.cc-motivation-item{\n  padding:24px 18px;\n  text-align:center;\n  border-radius:18px;\n  background:#fff;\n  border:1px solid #eadcae;\n}\n\n.cc-motivation-item span{\n  display:block;\n  margin-bottom:10px;\n  color:#8b691a;\n  font-size:24px;\n  font-weight:900;\n}\n\n.cc-motivation-item strong{\n  display:block;\n  margin-bottom:8px;\n  color:#49390f;\n  font-size:18px;\n}\n\n.cc-motivation-item p{\n  margin:0;\n  color:#6c6040;\n  font-size:13px;\n  line-height:1.5;\n}\n\n\/* EXCEL *\/\n\n.cc-excel{\n  margin:0 28px 30px;\n  padding:44px 30px;\n  text-align:center;\n  border-radius:25px;\n  background:var(--redsoft);\n  border:1px solid #efd3cf;\n}\n\n.cc-excel small{\n  display:block;\n  margin-bottom:9px;\n  color:var(--red);\n  font-size:12px;\n  font-weight:900;\n  letter-spacing:.12em;\n  text-transform:uppercase;\n}\n\n.cc-excel h3{\n  max-width:940px;\n  margin:0 auto 16px;\n  color:#743029;\n  font-size:42px;\n  line-height:1.06;\n  letter-spacing:-.045em;\n}\n\n.cc-excel p{\n  max-width:860px;\n  margin:0 auto;\n  color:#705853;\n  font-size:18px;\n  line-height:1.7;\n}\n\n\/* CRM *\/\n\n.cc-crm{\n  margin:0 28px 30px;\n  padding:35px;\n  border-radius:25px;\n  background:var(--mint);\n  border:1px solid #c9e2d2;\n}\n\n.cc-crm-grid{\n  display:grid;\n  grid-template-columns:repeat(4,1fr);\n  gap:13px;\n}\n\n.cc-crm-item{\n  padding:24px 18px;\n  border-radius:18px;\n  background:#fff;\n  border:1px solid #d1e4d8;\n}\n\n.cc-crm-num{\n  width:43px;\n  height:43px;\n  display:flex;\n  align-items:center;\n  justify-content:center;\n  margin-bottom:13px;\n  border-radius:12px;\n  background:var(--green);\n  color:#fff;\n  font-weight:900;\n}\n\n.cc-crm-item strong{\n  display:block;\n  margin-bottom:7px;\n  color:var(--deep);\n  font-size:17px;\n}\n\n.cc-crm-item p{\n  margin:0;\n  color:var(--muted);\n  font-size:13px;\n  line-height:1.5;\n}\n\n\/* FINAL *\/\n\n.cc-final{\n  padding:51px 28px;\n  text-align:center;\n  color:#fff;\n  background:linear-gradient(135deg,#17643f,#2d925a);\n}\n\n.cc-final small{\n  display:block;\n  margin-bottom:9px;\n  color:#c5ead1;\n  font-size:12px;\n  font-weight:900;\n  letter-spacing:.12em;\n  text-transform:uppercase;\n}\n\n.cc-final h3{\n  max-width:970px;\n  margin:0 auto 17px;\n  color:#fff;\n  font-size:46px;\n  line-height:1.04;\n  letter-spacing:-.05em;\n}\n\n.cc-final p{\n  max-width:870px;\n  margin:0 auto 26px;\n  color:#e1f1e6;\n  font-size:18px;\n  line-height:1.7;\n}\n\n.cc-button{\n  display:inline-block;\n  padding:16px 28px;\n  border-radius:999px;\n  background:#fff;\n  color:var(--deep)!important;\n  text-decoration:none!important;\n  font-weight:900;\n}\n\n\/* RESPONSIVE *\/\n\n@media(max-width:950px){\n  .cc-b2b-grid{\n    grid-template-columns:1fr 1fr;\n  }\n\n  .cc-weight-grid,\n  .cc-motivation-grid,\n  .cc-crm-grid{\n    grid-template-columns:1fr 1fr;\n  }\n}\n\n@media(max-width:720px){\n  .cc-b2c-grid{\n    grid-template-columns:1fr;\n  }\n\n  .cc-plus{\n    transform:rotate(90deg);\n  }\n}\n\n@media(max-width:680px){\n  .crm-contacts{\n    margin:20px auto;\n    padding:0 12px;\n  }\n\n  .cc-hero{\n    padding:33px 24px;\n  }\n\n  .cc-hero p{\n    font-size:18px;\n  }\n\n  .cc-b2b-grid,\n  .cc-weight-grid,\n  .cc-motivation-grid,\n  .cc-crm-grid{\n    grid-template-columns:1fr;\n  }\n\n  .cc-big,\n  .cc-b2c,\n  .cc-different,\n  .cc-b2b,\n  .cc-weight,\n  .cc-persuasion,\n  .cc-motivation,\n  .cc-excel,\n  .cc-crm{\n    margin-left:18px;\n    margin-right:18px;\n  }\n}\n<\/style>\n\n\n<div class=\"crm-contacts\">\n<div class=\"cc-card\">\n\n\n<!-- HERO -->\n\n<section class=\"cc-hero\">\n\n<div class=\"cc-badge\">\nKAPCSOLATTART\u00c1SI ADATOK EXCELBEN?\n<\/div>\n\n<h2>\nT\u00e9nyleg azt hissz\u00fck,<br>\n<span>hogy egy \u00fcgylet = egy kapcsolattart\u00f3?<\/span>\n<\/h2>\n\n<p>\nEgy \u00e9rt\u00e9kes\u00edt\u00e9sben nem egyszer\u0171en\n\n<strong>egy n\u00e9vvel, egy telefonsz\u00e1mmal \u00e9s egy e-mail-c\u00edmmel<\/strong>\n\nvan dolgunk.\n\n<br><br>\n\nEmberekkel van dolgunk.\n\nK\u00fcl\u00f6nb\u00f6z\u0151 szereppel.\n\nK\u00fcl\u00f6nb\u00f6z\u0151 befoly\u00e1ssal.\n\nK\u00fcl\u00f6nb\u00f6z\u0151 motiv\u00e1ci\u00f3val.\n\nK\u00fcl\u00f6nb\u00f6z\u0151 kommunik\u00e1ci\u00f3s st\u00edlussal.\n\n<br><br>\n\n<strong>\n\u00c9s nem biztos, hogy mindegyik\u00fcket ugyanannyira gy\u0151zt\u00fck meg.\n<\/strong>\n<\/p>\n\n<\/section>\n\n\n<!-- INTRO -->\n\n<section class=\"cc-intro\">\n\n<small>\nEZ AZ ELS\u0150 FOGALMI HIBA\n<\/small>\n\n<h3>\nAz \u00fcgylet nem egy kapcsolattart\u00f3.\n<\/h3>\n\n<p>\nEgyetlen \u00fczleti lehet\u0151s\u00e9g m\u00f6g\u00f6tt\n<strong>t\u00f6bb ember is \u00e1llhat.<\/strong>\n\n<br><br>\n\nM\u00e1s k\u00e9rd\u00e9sekkel.\n\nM\u00e1s kock\u00e1zatokkal.\n\nM\u00e1s \u00e9rdekkel.\n\nM\u00e1s d\u00f6nt\u00e9si s\u00fallyal.\n\n<br><br>\n\nAz \u00e9rt\u00e9kes\u00edt\u00e9si rendszer feladata ez\u00e9rt nem puszt\u00e1n az,\nhogy t\u00e1rolja a neveiket.\n\n<strong>\nA d\u00f6nt\u00e9si strukt\u00far\u00e1t kell seg\u00edtenie meg\u00e9rteni \u00e9s kezelni.\n<\/strong>\n<\/p>\n\n<\/section>\n\n\n<!-- BIG -->\n\n<section class=\"cc-big\">\n\n<small>\nEGY MONDATBAN\n<\/small>\n\n<h3>\nEgy \u00fcgylet m\u00f6g\u00f6tt nem <span>adatok<\/span> vannak.<br>\nHanem <span>emberek.<\/span>\n<\/h3>\n\n<p>\n\u00c9s az embereket nem lehet \u00fagy kezelni,\nmint egy Excel-t\u00e1bla soraiban szerepl\u0151\negyen\u00e9rt\u00e9k\u0171 rekordokat.\n\n<br><br>\n\n<strong>\nMert a d\u00f6nt\u00e9sben nem egyenl\u0151 a szerep\u00fck,\nnem egyforma a motiv\u00e1ci\u00f3juk,\n\u00e9s nem ugyanott tartanak a meggy\u0151z\u00e9sben.\n<\/strong>\n<\/p>\n\n<\/section>\n\n\n<!-- B2C -->\n\n<section class=\"cc-b2c\">\n\n<div class=\"cc-head\">\n\n<small>\nKEZDJ\u00dcK A B2C-VEL\n<\/small>\n\n<h3>\nM\u00e9g egy mag\u00e1nszem\u00e9lynek t\u00f6rt\u00e9n\u0151 \u00e9rt\u00e9kes\u00edt\u00e9sn\u00e9l sem biztos, hogy egyetlen ember d\u00f6nt.\n<\/h3>\n\n<p>\nEgy nagyobb \u00e9rt\u00e9k\u0171 v\u00e1s\u00e1rl\u00e1sn\u00e1l gyakori,\nhogy <strong>legal\u00e1bb k\u00e9t ember v\u00e9lem\u00e9nye<\/strong>\nhat a d\u00f6nt\u00e9sre.\n<\/p>\n\n<\/div>\n\n\n<div class=\"cc-b2c-grid\">\n\n<div class=\"cc-person\">\n\n<div class=\"cc-person-icon\">A<\/div>\n\n<strong>Els\u0151dleges vev\u0151<\/strong>\n\n<p>\nLehet, hogy \u0151 keresi a term\u00e9ket,\n\u0151 t\u00e1rgyal,\n\u0151 k\u00e9r aj\u00e1nlatot.\n\n<br><br>\n\nDe nem biztos,\nhogy egyed\u00fcl d\u00f6nt.\n<\/p>\n\n<\/div>\n\n\n<div class=\"cc-plus\">+<\/div>\n\n\n<div class=\"cc-person\">\n\n<div class=\"cc-person-icon\">B<\/div>\n\n<strong>M\u00e1sik d\u00f6nt\u00e9si szerepl\u0151<\/strong>\n\n<p>\nLehet m\u00e1s priorit\u00e1sa,\nm\u00e1s \u00edzl\u00e9se,\nm\u00e1s kock\u00e1zat\u00e9rz\u00e9kel\u00e9se\n\u00e9s m\u00e1s szempontja.\n\n<br><br>\n\nAz \u0151 t\u00e1mogat\u00e1sa n\u00e9lk\u00fcl\naz \u00fcgylet k\u00f6nnyen elakadhat.\n<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<!-- DIFFERENT -->\n\n<section class=\"cc-different\">\n\n<small>\n\u00c9S A K\u00c9T EMBER NEM EGYFORMA\n<\/small>\n\n<h3>\nM\u00e1s embernek m\u00e1s \u00e9rv lehet meggy\u0151z\u0151.\n<\/h3>\n\n<p>\nAz egyik embert a sz\u00e1mok \u00e9rdeklik.\n\nA m\u00e1sikat a biztons\u00e1g.\n\nAz egyik gyors d\u00f6nt\u00e9st szeret.\n\nA m\u00e1sik r\u00e9szletesen \u00f6sszehasonl\u00edt mindent.\n\nAz egyik a funkcionalit\u00e1st n\u00e9zi.\n\nA m\u00e1sik azt,\n<strong>hogyan fogja mag\u00e1t \u00e9rezni a d\u00f6nt\u00e9s ut\u00e1n.<\/strong>\n\n<br><br>\n\nEz\u00e9rt az \u00e9rt\u00e9kes\u00edt\u00e9s sor\u00e1n nem el\u00e9g azt tudni,\nhogy\n\n<strong>\u201eKov\u00e1cs J\u00e1nos \u2013 \u00e9rdekl\u0151d\u0151\u201d.<\/strong>\n<\/p>\n\n<\/section>\n\n\n<!-- B2B -->\n\n<section class=\"cc-b2b\">\n\n<div class=\"cc-b2b-head\">\n\n<small>\nB2B-BEN M\u00c9G \u00d6SSZETETTEBB A HELYZET\n<\/small>\n\n<h3>\nEgy v\u00e1llalat nem d\u00f6nt.<br>\nEmberek d\u00f6ntenek a v\u00e1llalaton bel\u00fcl.\n<\/h3>\n\n<p>\n\u00c9s nagyon nem mindegy,\n<strong>ki milyen szerepet j\u00e1tszik a d\u00f6nt\u00e9sben.<\/strong>\n<\/p>\n\n<\/div>\n\n\n<div class=\"cc-b2b-grid\">\n\n<div class=\"cc-role\">\n<span>1<\/span>\n<strong>Bels\u0151 t\u00e1mogat\u00f3<\/strong>\n<p>Az a szem\u00e9ly, aki bel\u00fclr\u0151l seg\u00edti az \u00fcgy\u00fcnket \u00e9s \u00e9rdeke lehet a megold\u00e1s siker\u00e9ben.<\/p>\n<\/div>\n\n<div class=\"cc-role\">\n<span>2<\/span>\n<strong>Kapcsolattart\u00f3<\/strong>\n<p>\u0150 kommunik\u00e1l vel\u00fcnk, de nem felt\u00e9tlen\u00fcl \u0151 hozza meg a d\u00f6nt\u00e9st.<\/p>\n<\/div>\n\n<div class=\"cc-role\">\n<span>3<\/span>\n<strong>Befoly\u00e1sol\u00f3<\/strong>\n<p>Szakmai vagy m\u0171k\u00f6d\u00e9si szempontb\u00f3l k\u00e9pes er\u0151sen alak\u00edtani a d\u00f6nt\u00e9st.<\/p>\n<\/div>\n\n<div class=\"cc-role\">\n<span>4<\/span>\n<strong>Domin\u00e1ns befoly\u00e1sol\u00f3<\/strong>\n<p>V\u00e9lem\u00e9nye a t\u00f6bbiek\u00e9n\u00e9l nagyobb s\u00falyt kaphat a v\u00e9gs\u0151 d\u00f6nt\u00e9sben.<\/p>\n<\/div>\n\n<div class=\"cc-role\">\n<span>5<\/span>\n<strong>P\u00e9nz\u00fcgyi d\u00f6nt\u00e9shoz\u00f3<\/strong>\n<p>\u0150 rendelkezhet azzal a jogk\u00f6rrel, amely n\u00e9lk\u00fcl az \u00fcgylet nem z\u00e1rhat\u00f3 le.<\/p>\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<!-- WEIGHT -->\n\n<section class=\"cc-weight\">\n\n<div class=\"cc-head\">\n\n<small>\nNEMCSAK A SZEREP M\u00c1S\n<\/small>\n\n<h3>\nA d\u00f6nt\u00e9si s\u00faly is elt\u00e9r.\n<\/h3>\n\n<p>\nAz \u00e9rt\u00e9kes\u00edt\u0151nek tudnia kell,\n<strong>kinek a t\u00e1mogat\u00e1sa mennyit sz\u00e1m\u00edt.<\/strong>\n<\/p>\n\n<\/div>\n\n\n<div class=\"cc-weight-grid\">\n\n<div class=\"cc-weight-item\">\n<small>ALACSONYABB S\u00daLY<\/small>\n<strong>Inform\u00e1ci\u00f3forr\u00e1s<\/strong>\n<p>Sokat tudhat a folyamatr\u00f3l, de a d\u00f6nt\u00e9st nem \u0151 hozza meg.<\/p>\n<\/div>\n\n<div class=\"cc-weight-item\">\n<small>K\u00d6ZEPES \/ MAGAS S\u00daLY<\/small>\n<strong>Befoly\u00e1sol\u00f3<\/strong>\n<p>V\u00e9lem\u00e9ny\u00e9vel jelent\u0151sen n\u00f6velheti vagy cs\u00f6kkentheti az es\u00e9ly\u00fcnket.<\/p>\n<\/div>\n\n<div class=\"cc-weight-item\">\n<small>D\u00d6NT\u0150 S\u00daLY<\/small>\n<strong>Gazdas\u00e1gi d\u00f6nt\u00e9shoz\u00f3<\/strong>\n<p>Lehet, hogy vele ritk\u00e1n besz\u00e9l\u00fcnk, m\u00e9gis az \u0151 j\u00f3v\u00e1hagy\u00e1sa n\u00e9lk\u00fcl nincs \u00fczlet.<\/p>\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<!-- PERSUASION -->\n\n<section class=\"cc-persuasion\">\n\n<small>\n\u00c9S MOST J\u00d6N A LEGFONTOSABB R\u00c9SZ\n<\/small>\n\n<h3>\nNem biztos, hogy mindegyik d\u00f6nt\u00e9si szerepl\u0151 ugyanott tart a meggy\u0151z\u00e9sben.\n<\/h3>\n\n<p>\nA kapcsolattart\u00f3nk lehet teljesen mellett\u00fcnk.\n\nA m\u0171szaki vezet\u0151 m\u00e9g bizonytalan.\n\nA p\u00e9nz\u00fcgyi d\u00f6nt\u00e9shoz\u00f3 m\u00e9g az \u00e1r \u00e9rtelm\u00e9t sem l\u00e1tja.\n\nA felhaszn\u00e1l\u00f3k egy r\u00e9sze lelkes.\n\nA domin\u00e1ns influenszer pedig lehet,\nhogy egy versenyt\u00e1rsunkat t\u00e1mogatja.\n\n<br><br>\n\n<strong>\nEz egyetlen \u00fcgylet.\n\nDe \u00f6t teljesen k\u00fcl\u00f6nb\u00f6z\u0151 \u00e9rt\u00e9kes\u00edt\u00e9si helyzet.\n<\/strong>\n<\/p>\n\n<\/section>\n\n\n<!-- MOTIVATIONS -->\n\n<section class=\"cc-motivation\">\n\n<div class=\"cc-head\">\n\n<small>\nM\u00c1S EMBER \u2013 M\u00c1S F\u00d3KUSZ\n<\/small>\n\n<h3>\nNem mindenkinek ugyanazt kell mondani.\n<\/h3>\n\n<p>\nA kommunik\u00e1ci\u00f3t ahhoz kell igaz\u00edtani,\n<strong>mi fontos az adott szem\u00e9ly sz\u00e1m\u00e1ra.<\/strong>\n<\/p>\n\n<\/div>\n\n\n<div class=\"cc-motivation-grid\">\n\n<div class=\"cc-motivation-item\">\n<span>\u2211<\/span>\n<strong>Adatok<\/strong>\n<p>Bizony\u00edt\u00e9k, sz\u00e1mok, megt\u00e9r\u00fcl\u00e9s, r\u00e9szletek.<\/p>\n<\/div>\n\n<div class=\"cc-motivation-item\">\n<span>\u2713<\/span>\n<strong>Biztons\u00e1g<\/strong>\n<p>Garanci\u00e1k, kock\u00e1zatcs\u00f6kkent\u00e9s, referenci\u00e1k.<\/p>\n<\/div>\n\n<div class=\"cc-motivation-item\">\n<span>\u2605<\/span>\n<strong>Elismer\u00e9s<\/strong>\n<p>A d\u00f6nt\u00e9s siker\u00e9nek l\u00e1that\u00f3 szem\u00e9lyes \u00e9rt\u00e9ke is fontos lehet.<\/p>\n<\/div>\n\n<div class=\"cc-motivation-item\">\n<span>\u2665<\/span>\n<strong>Kapcsolat<\/strong>\n<p>Bizalom, egy\u00fcttm\u0171k\u00f6d\u00e9s, figyelem \u00e9s emberi biztons\u00e1g.<\/p>\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<!-- EXCEL -->\n\n<section class=\"cc-excel\">\n\n<small>\n\u00c9S EZT HOVA \u00cdRJUK EXCELBEN?\n<\/small>\n\n<h3>\nM\u00e9g h\u00fasz oszlopot hozzunk l\u00e9tre?\n<\/h3>\n\n<p>\nKapcsolattart\u00f3.\n\nM\u00e1sodik kapcsolattart\u00f3.\n\nBels\u0151 t\u00e1mogat\u00f3.\n\nInfluenszer.\n\nDomin\u00e1ns influenszer.\n\nD\u00f6nt\u00e9shoz\u00f3.\n\nSzem\u00e9lyis\u00e9gt\u00edpus.\n\nMotiv\u00e1ci\u00f3.\n\nD\u00f6nt\u00e9si s\u00faly.\n\nMeggy\u0151z\u00f6tts\u00e9gi szint.\n\nKifog\u00e1s.\n\nK\u00f6vetkez\u0151 l\u00e9p\u00e9s.\n\n<br><br>\n\nMajd ugyanezt minden emberhez k\u00fcl\u00f6n?\n\n<br><br>\n\n<strong>\n\u00c9s ha holnap bel\u00e9p m\u00e9g egy \u00faj d\u00f6nt\u00e9si szerepl\u0151,\nakkor \u00fajabb h\u00e1rom oszlop?\n\nVagy \u00faj munkalap?\n\nVagy \u00faj megjegyz\u00e9s?\n<\/strong>\n\n<br><br>\n\nEgy id\u0151 ut\u00e1n m\u00e1r nem \u00fcgyfeleket kezel\u00fcnk.\n\n<strong>\nAz Excel szerkezet\u00e9t pr\u00f3b\u00e1ljuk \u00e9letben tartani.\n<\/strong>\n<\/p>\n\n<\/section>\n\n\n<!-- CRM -->\n\n<section class=\"cc-crm\">\n\n<div class=\"cc-head\">\n\n<small>\nMIT KELLENE EHELYETT KEZELNI?\n<\/small>\n\n<h3>\nAz \u00fcgylethez kapcsol\u00f3d\u00f3 d\u00f6nt\u00e9si h\u00e1l\u00f3t.\n<\/h3>\n\n<p>\nA rendszernek seg\u00edtenie kell\n<strong>k\u00fcl\u00f6n szem\u00e9lyk\u00e9nt kezelni minden fontos szerepl\u0151t,<\/strong>\nmik\u00f6zben mindegyik ugyanahhoz az \u00fcgylethez kapcsol\u00f3dik.\n<\/p>\n\n<\/div>\n\n\n<div class=\"cc-crm-grid\">\n\n<div class=\"cc-crm-item\">\n<div class=\"cc-crm-num\">1<\/div>\n<strong>Ki \u0151?<\/strong>\n<p>N\u00e9v, poz\u00edci\u00f3, szervezet \u00e9s kapcsolati adatok.<\/p>\n<\/div>\n\n<div class=\"cc-crm-item\">\n<div class=\"cc-crm-num\">2<\/div>\n<strong>Mi a szerepe?<\/strong>\n<p>Kapcsolattart\u00f3, t\u00e1mogat\u00f3, befoly\u00e1sol\u00f3 vagy d\u00f6nt\u00e9shoz\u00f3?<\/p>\n<\/div>\n\n<div class=\"cc-crm-item\">\n<div class=\"cc-crm-num\">3<\/div>\n<strong>Mekkora a s\u00falya?<\/strong>\n<p>Mennyire k\u00e9pes befoly\u00e1solni a v\u00e9gs\u0151 d\u00f6nt\u00e9st?<\/p>\n<\/div>\n\n<div class=\"cc-crm-item\">\n<div class=\"cc-crm-num\">4<\/div>\n<strong>Mit akar?<\/strong>\n<p>Mi a szem\u00e9lyes vagy szakmai priorit\u00e1sa?<\/p>\n<\/div>\n\n<div class=\"cc-crm-item\">\n<div class=\"cc-crm-num\">5<\/div>\n<strong>Hol tart?<\/strong>\n<p>Mennyire t\u00e1mogatja jelenleg a megold\u00e1sunkat?<\/p>\n<\/div>\n\n<div class=\"cc-crm-item\">\n<div class=\"cc-crm-num\">6<\/div>\n<strong>Mi akad\u00e1lyozza?<\/strong>\n<p>Milyen kifog\u00e1s vagy bizonytalans\u00e1g maradt?<\/p>\n<\/div>\n\n<div class=\"cc-crm-item\">\n<div class=\"cc-crm-num\">7<\/div>\n<strong>Mi a k\u00f6vetkez\u0151 l\u00e9p\u00e9s?<\/strong>\n<p>Mit kell tenn\u00fcnk kifejezetten ezzel a szem\u00e9llyel?<\/p>\n<\/div>\n\n<div class=\"cc-crm-item\">\n<div class=\"cc-crm-num\">8<\/div>\n<strong>Mikor?<\/strong>\n<p>Mikor \u00e9rdemes vagy sz\u00fcks\u00e9ges \u00fajra kapcsolatba l\u00e9pni vele?<\/p>\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<!-- FINAL -->\n\n<section class=\"cc-final\">\n\n<small>\nA L\u00c9NYEG\n<\/small>\n\n<h3>\nEgy \u00fcgylet nem egy kapcsolattart\u00f3.<br>\nHanem d\u00f6nt\u00e9si szerepl\u0151k rendszere.\n<\/h3>\n\n<p>\nB2C-ben is lehet t\u00f6bb ember.\n\nB2B-ben pedig gyakran t\u00f6bbf\u00e9le szerep,\nelt\u00e9r\u0151 befoly\u00e1s,\nk\u00fcl\u00f6nb\u00f6z\u0151 motiv\u00e1ci\u00f3\n\u00e9s k\u00fcl\u00f6nb\u00f6z\u0151 meggy\u0151z\u00f6tts\u00e9gi szint jelenik meg egyszerre.\n\n<br><br>\n\n<strong>\nHa ezt nem kezelj\u00fck,\nakkor nem professzion\u00e1lis \u00e9rt\u00e9kes\u00edt\u00e9st v\u00e9gz\u00fcnk.\n\nCsak rem\u00e9nyked\u00fcnk abban,\nhogy v\u00e9g\u00fcl mindenki igent mond.\n<\/strong>\n\n<br><br>\n\nEgy j\u00f3 CRM feladata az,\nhogy az \u00fcgylet m\u00f6g\u00f6tti embereket\n<strong>ne egyetlen sorba pr\u00e9selje,\nhanem \u00e9rt\u00e9kes\u00edt\u00e9si rendszerk\u00e9nt kezelje.<\/strong>\n<\/p>\n\n<a class=\"cc-button\" href=\"https:\/\/crm-marketing.hu\/\">\nKezelje az \u00fcgylet m\u00f6g\u00f6tti embereket is professzion\u00e1lisan \u2192\n<\/a>\n\n<\/section>\n\n\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>KAPCSOLATTART\u00c1SI ADATOK EXCELBEN? T\u00e9nyleg azt hissz\u00fck, hogy egy \u00fcgylet = egy kapcsolattart\u00f3? Egy \u00e9rt\u00e9kes\u00edt\u00e9sben nem egyszer\u0171en egy n\u00e9vvel, egy telefonsz\u00e1mmal \u00e9s egy e-mail-c\u00edmmel van dolgunk. Emberekkel van dolgunk&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":2,"footnotes":""},"categories":[44,47,46,45,43,1],"tags":[48,53,49,50,24,25,52,51],"class_list":["post-109238","post","type-post","status-publish","format-standard","hentry","category-crm_customer_relationship_management","category-eladasnoveles","category-ertekesitestamogatas","category-magyar_nyelvu_magyarul","category-pipedrive","category-uncategorized","tag-crm","tag-eladasnoveles","tag-ertekesites","tag-ertekesitestamogatas","tag-growth","tag-ideas","tag-magyar-nyelvu","tag-pipedrive"],"_links":{"self":[{"href":"https:\/\/crm-marketing.hu\/index.php\/wp-json\/wp\/v2\/posts\/109238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/crm-marketing.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/crm-marketing.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/crm-marketing.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/crm-marketing.hu\/index.php\/wp-json\/wp\/v2\/comments?post=109238"}],"version-history":[{"count":4,"href":"https:\/\/crm-marketing.hu\/index.php\/wp-json\/wp\/v2\/posts\/109238\/revisions"}],"predecessor-version":[{"id":109242,"href":"https:\/\/crm-marketing.hu\/index.php\/wp-json\/wp\/v2\/posts\/109238\/revisions\/109242"}],"wp:attachment":[{"href":"https:\/\/crm-marketing.hu\/index.php\/wp-json\/wp\/v2\/media?parent=109238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/crm-marketing.hu\/index.php\/wp-json\/wp\/v2\/categories?post=109238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/crm-marketing.hu\/index.php\/wp-json\/wp\/v2\/tags?post=109238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}